In the News
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Want To Retain Your Customers? Make It Personal
“Hold the pickle ... hold the lettuce … special orders don’t upset us. All we ask is that you let us serve it your way.” That’s a jingle from a 1974...
Earth Day Message — Don’t Stress Out
Consumers are generally unaware of how they can take their energy use into their own hands and help to reduce greenhouse gas emissions (GHG), and...
Three Ways To Turn One Trade Show Into Year-Round Marketing Opportunities
Events are infrequent but important. According to a survey we conducted in partnership with Researchscape, 97% of respondents who attend at least...
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Exactly What Online Shoppers Value Most Within Their Favorite Retailer
For Zoovu, a consumer personalization company, we conducted The Humanizing Digital 2020 Report, which surveyed 1077 consumers between the ages of...
Wave Study Reveals Factors That Can Increase Timely Payments For Microbusinesses by More Than 15%
We conducted a survey for Macro Trends in Microbusiness: The Wave Report on Getting Paid 2021, in July 2021 for all-in-one money management solution...
The Commonwealth Institute Launches Inaugural Women’s Leadership Development in Florida Impact Study
The announcement for the beginning of our study for the Commonwealth Institute has been featured in a recent article. The study is open to...
GE Profile™ Launches First-of-Its-Kind Turkey Mode to Ease Cooking Stress for the Most High-Pressure Meal of the Year
A Researchscape survey for GE was used to help market a new mode for ovens, Turkey Mode. The study, conducted online from October 8 to 14, 2021,...
Report: 81% of Online Retailers Increase AI Budget To Boost Holiday Sales
To get a multi-faceted analysis of the 2021 eCommerce outlook in our recent survey for analytics company Anodot: 2021 eCommerce Outlook Report: A...
Greenlight CEO Says Latest App Seeks To ‘Empower More Parents To Start Investing’
Our survey for the money app for families Greenlight, was recently highlighted in an article discussing the growing importance of financial literacy...
Managing Mental Health: Personal and Agency Workplace Solutions
We recently surveyed 1,000 participants for 4A's from August 6, 2021 to August 9, 2021, to get a better understanding of the mental health problems...
WFH: Using AI to Battle Video Fatigue
In our survey for Uniphore, a conversational service automation (CSA) company, we asked 3100 consumers about their experiences of video fatigue...
New Survey Finds 74% Of Workers Struggle With Name Pronunciation At Work & 10% Missed Sales Opportunities Because Of It
$995 Survey Helps Namecoach Bust Out of Their Niche and Land Series A Funding Challenge Pigeonholed in one industry, Namecoach couldn’t break out:...
Automation Adoption is up, but Challenges Persist
We conducted the Realizing the Human-Machine Relationship report in May 2021 for Emergn. We asked 320 directors, VPs, and CFOs from Germany,...
Salesforce Recognized as a Leader in 2021 Gartner Magic Quadrant for Personalization Engines
Our 2020 Trends in Personalization study for Salesforce was recently cited as part of why Salesforce made Gartner's Personalization Engines Magic...
MIL-OSI: Microbusinesses at Risk: 1 in 4 Report Not Receiving Payments or Waiting Over a Year to Be Paid, Wave Survey Finds
In our recent survey for all-in-one money management solution for small businesses Wave, we found that over 70% of microbusinesses have struggled,...
Report: Scams Accounted for Nearly 60% of User-Generated Malicious Content in Q1 2021
For Digital Trust & Safety leader Sift, we conducted a survey, which was recently featured in their Q2 2021 Digital Trust & Safety Index...
Roaring ‘20s Nightlife is Coming Back
In our study for 4A's on the surge of alcohol sales and the reopening of bars and clubs, we learned that 26% of respondents were ready to socialize...
Report Shows 41% Of GRC Professionals Adopting Cloud-Based Technology in Post-Pandemic Recovery
In our survey for Galvanize, a Diligent brand, we asked 105 GRC professionals and 108 non-GRC professionals who work in a similar department about...
Survey Finds Low Level Of Trust In Local Officials As COVID Vaccines Rollout
In our 2021 Survey of Public Trust: Emergency Communication and Public Safety for Rave Mobile Security, we interviewed 1011 US adults about their...
Small Donations, Personal Interests | Consumer Charitable Donation Habits
For advertising agency 4A's we conducted a study of 1031 US Consumers, with the goal of learning more about their donation habits and interests. The...
Consumers Frustrated With The Online Shopping Experience, Study Finds
For Coveo, we conducted the Relevance Report 2021 Ecommerce, which aimed to learn what areas ecommerce is succeeding and failing, as well as the...
The Unprecedented Lumber Shortage, in 8 Charts
"Among homeowners, 37% said they've delayed a home project during the pandemic. The top reasons: material cost (39%), lost income (35%), and...
Survey Finds COVID-19 and Student Mental Health Top List of Safety Concerns at K-12 Schools, Colleges and Universities
Our study for Rave Mobile Safety was released as the 2021 Crisis Communication and Safety in Education Survey. The study asked 642 individuals...
3 in 4 Teens Lack Knowledge and Confidence in Personal Finance
A recent article was published in response to our survey for Greenlight, fielded between February 26 and March 2, 2021, among 1,029 respondents in...
Global Hiring Survey Reveals Renewed Focus on DE&I and Hiring Innovation
For video interviewing, assessments, chatbot and recruiting automation technology company HireVue, we conducted a worldwide study of 1,142 hiring...
Workers Struggle With ‘Irrelevant’ Information Provided by Employers, Firm Says
We conducted a study for Coveo, a software firm focused on relevance platforms, in which we asked 1988 US consumers about their frustrations and...
Marketing Metrics Are Changing — And That’s a Good Thing
Our research into the benefits of personalization in marketing was highlighted in a recent article on What They Think. "Gone are the days of...
Why New Survey That Shows Low Public Confidence In States To Distribute Covid-19 Vaccine Is A Wake-Up Call For Business Leaders
Our recent survey for Rave Mobile Safety was recently highlighted in an article. The study, which was conducted in late December 2020 and early...