In the News
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Want To Retain Your Customers? Make It Personal
“Hold the pickle ... hold the lettuce … special orders don’t upset us. All we ask is that you let us serve it your way.” That’s a jingle from a 1974...
Earth Day Message — Don’t Stress Out
Consumers are generally unaware of how they can take their energy use into their own hands and help to reduce greenhouse gas emissions (GHG), and...
Three Ways To Turn One Trade Show Into Year-Round Marketing Opportunities
Events are infrequent but important. According to a survey we conducted in partnership with Researchscape, 97% of respondents who attend at least...
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Small Donations, Personal Interests | Consumer Charitable Donation Habits
For advertising agency 4A's we conducted a study of 1031 US Consumers, with the goal of learning more about their donation habits and interests. The...
Consumers Frustrated With The Online Shopping Experience, Study Finds
For Coveo, we conducted the Relevance Report 2021 Ecommerce, which aimed to learn what areas ecommerce is succeeding and failing, as well as the...
The Unprecedented Lumber Shortage, in 8 Charts
"Among homeowners, 37% said they've delayed a home project during the pandemic. The top reasons: material cost (39%), lost income (35%), and...
Survey Finds COVID-19 and Student Mental Health Top List of Safety Concerns at K-12 Schools, Colleges and Universities
Our study for Rave Mobile Safety was released as the 2021 Crisis Communication and Safety in Education Survey. The study asked 642 individuals...
3 in 4 Teens Lack Knowledge and Confidence in Personal Finance
A recent article was published in response to our survey for Greenlight, fielded between February 26 and March 2, 2021, among 1,029 respondents in...
Global Hiring Survey Reveals Renewed Focus on DE&I and Hiring Innovation
For video interviewing, assessments, chatbot and recruiting automation technology company HireVue, we conducted a worldwide study of 1,142 hiring...
Workers Struggle With ‘Irrelevant’ Information Provided by Employers, Firm Says
We conducted a study for Coveo, a software firm focused on relevance platforms, in which we asked 1988 US consumers about their frustrations and...
Marketing Metrics Are Changing — And That’s a Good Thing
Our research into the benefits of personalization in marketing was highlighted in a recent article on What They Think. "Gone are the days of...
Why New Survey That Shows Low Public Confidence In States To Distribute Covid-19 Vaccine Is A Wake-Up Call For Business Leaders
Our recent survey for Rave Mobile Safety was recently highlighted in an article. The study, which was conducted in late December 2020 and early...
New Survey Highlights Pandemic’s Effects on Health Goals, Behaviors
Our study for The Monday Campaigns was highlighted in a article addressing the health impacts of the COVID-19 pandemic. We surveyed 1063 US citizens...
Survey On Retail Trends: Expect More Automation, Microfulfillment, And ‘Pop Up’ DCs
The second installment of our survey for Blue Yonder was released, polling 300 senior executives from retail and e-commerce in October 2020. This...
The Best Way to Lose Weight Boils Down to These 5 Principles
Our recent survey for The Monday Campaigns was highlighted in a recent article about 5 principles for weight loss. We surveyed 1063 US citizens and...
Briefing: Measuring the impact of the COVID-19 Economy on AI/ML Projects and Teams
The current COVID-19 pandemic currently threatens economies with major disruptions and uncertainties. In this volatile economic environment,...
US Retailers Plan Major Investment Into Distribution Networks To Handle E-Commerce Boom
For Blue Yonder we released the Fulfillment Research Report, which focused on the effect the COVID-19 pandemic has influenced automation in the...
How Can Brands Optimize Their Visual Content and UGC To Influence Purchase Decisions: New Data by Cloudinary
A study conducted for Cloudinary focused on the growing role of user-generated content in the communication and marketing industries. The survey was...
Not Everyone is Feeling the Recovery: The Economy as Told By 8 Charts
The COVID-19 coronavirus has had a serious impact on many American's lives, as a poll conducted by Researchscape of 3,113 US adults found that only...
PR and Marketing Technology Development & Support Services Partnership Launched
Communications Match has partnered with RexSoft to further their support platform together. RexSoft is a technology development and support service...
How CDP is Defining Marketing Technology
Martechcube notes a survey we conducted, in which we discovered that one third of marketers claim that access to data is an issue when it comes to...
Health Crisis Makes Digital Readiness a Priority
We conducted a survey for States Title to discover the current and future needs of the real estate industry. We surveyed 256 real estate...
70% of U.S. Consumers Will Actively Seek Promotions and Coupons When Holiday Shopping This Year
In our survey of 1041 consumers for Revionics, an Aptos Company, a majority of shoppers were looking to maintain their shopping habits of years...
Data Quality and the Tragedy of Mistrust
At the ESOMAR Insights Festival last week, Pete Cape of Dynata provided a wide-ranging “State of the Panel Industry” address, focusing on the theme...
2020 Part Buyer Expectations Report
For Paperless Parts, Researchscape International surveyed 417 U.S. part buyers and engineers who buy prototype or production parts at their...
Where Do You Stand with Cross-Channel Maturity?
In a study conducted for Evergage, a Salesforce company, we surveyed 326 marketing professionals across a range of locations and industries, about...
Mission Control Marketing Releases Research Report That Analyzes B2B Buying Intent in 2020 and 2021
Mission Control Marketing, a strategic B2B marketing agency, today released an original research report, Driving B2B Sales in 2020: The Definitive...
‘Here in my car, I feel safest of all,’ say US consumers in pandemic era
Eighty percent of Americans said they feel most safe in their car, compared to any other form of transportation, according to a recent survey from...