…In which channels do marketers apply services that create a personal experience for the customers? More than half of them use personalization in email and on their own websites, but only a quarter of them use it in their mobile sites and apps, according to a survey by Evergage and Researchscape where 250 marketers participated.

Customized emails and content for online marketing will continue to be important for digital brands.
According to eMarketer, services which make the customer experience personal have been particularly effective in email marketing. Creating customized, dynamic content has gradually become easier, which is one reason why email as a marketing channel has grown in popularity, says eMarketer…

Read the entire article at Medium.

Author Notes:

Jeffrey Henning

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.