Brands in Retail and E-Commerce Want to Create a Personal Customer Experience — but Are Not There Yet

…In which channels do marketers apply services that create a personal experience for the customers? More than half of them use personalization in email and on their own websites, but only a quarter of them use it in their mobile sites and apps, according to a survey by Evergage and Researchscape where 250 marketers participated.

Customized emails and content for online marketing will continue to be important for digital brands.
According to eMarketer, services which make the customer experience personal have been particularly effective in email marketing. Creating customized, dynamic content has gradually become easier, which is one reason why email as a marketing channel has grown in popularity, says eMarketer…

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