Our study for Anyline, Last-Mile Delivery: Customer Perception Report 2022, was recently released. We conducted this study between Feb. 14 to 17, 2022, and asked 1,015 U.S. consumers about online purchases. The increasing prevalence of online orders has led many U.S. shoppers to face delivery disruptions in the last mile. “Anyline’s survey uncovered that close to half (44%) of consumers say delivery timeframes are slower since the start of the pandemic.” As a result, consumer are seeking new sites, as 76% state that a poor delivery experience influences their future purchasing decisions. Read more details about the study in Chain Store Age and iXtenso.
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Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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