Setting a goal focuses your efforts and saves time and budget that might have gone to extraneous details.

Long Term

  • Build brand awareness – Bankrate, a consumer financial services company, publishes monthly surveys such as its Financial Security Index in order to promote its brand.
  • Demonstrate thought leadership – The Better Sleep Council, an arm of a mattress manufacturer’s associate, used a sleep-habits survey to highlight American attitudes towards sleep, as well as perceptions and misperceptions.
  • Improve search engine ranking of your site for key terms – HealthPocket, a health plan comparison website, used a survey to improve its ranking for the keyword “physician search”.
  • Develop content for a content marketing strategy – Evergage, a real-time personalization vendor, has published three annual studies on marketing personalization, in order to generate content for blog posts, ebooks, and webinars.


Short Term

This is an excerpt from the free Researchscape white paper, “Amp Up News Releases with Newsmaker Surveys”;. Download your own copy now:

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