(Updated to reflect new citation April. 19, 2022)

As organizations seek to drive better relationships with their customers and prospects across channels, the question is no longer if they should deploy personalization but how. Equally fascinating is the why behind their efforts. A newly released, annual study from Evergage and Researchscape International shows that delivering better customer experiences is the primary driver for personalization – cited by 9 out of 10 marketers (88%) as the main impetus for their programs.

Read more at Evergage, Marketing Charts, Loyalty360, BizReport, Limelight, Live Help Now, Customer Think, Business 2 Community, or Marketing Charts.

The study was more recently cited in an article about search marketing trends on CEO Today Magazine and Finances Online.