A clear mission is the heartbeat of strategy and answers the question of why we’re here, explained H2O Strategies Founder Monique Waters to the 60+ attendees of “Strategic Planning in a Dynamic World” Oct. 18 webinar sponsored by O’Dwyer’s and Researchscape. Waters was joined in the online discussion by Padilla EVP Tina Charpentier and moderator Tony Cheevers, our customer success officer. A full recording of “Strategic Planning in a Dynamic World” webinar is available.
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Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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