In May, we partnered with Act! to survey 1,146 U.S. small and medium-sized business owners and managers. The study was conducted to better understand how their usage of customer relationship management (CRM) and marketing automation solutions have impacted their financial success. A large number of businesses reported that they don’t use CRM’s, with 45% of the SMBs’ operations still relying on paper records and another 11% having no management system in place at all. The reasons given for this lack of management came down to respondents’ feeling that their business is either too small (47%) or that CRM software isn’t applicable to them (28%). To illustrate why making a change can have a positive impact on a business, the survey results show that “Respondents noted improvements from utilizing CRM technology across the board for their business, with the top five improvements being sales productivity (42%), customer service (35%), business productivity (33%), marketing outreach (32%) and customer satisfaction (30%). There was also a significant improvement in customer retention (28%) among respondents—which was noted as a top challenge for SMBs.” Hopefully going forward small business owners can implement the services offered by Act! and see improvements in the future.
Top 10 Posts
- When and How to Use Bipolar Scales
- Pros and Cons of Including Partial Responses to Surveys
- 12 Types of Non-Probability Sampling
- Is the Ideal Survey Length 20 Minutes?
- Sports Superstitions: Silly Superstitions of Others
- Rating Scales to use when Writing Surveys
- The Case for 5-Point Unipolar Scales
- Asking About Race and Ethnicity
- Sample Matching
- Weighting Survey Results
AI and Machine Learning Surveys B2B Surveys Blog Business Intelligence and Data Analytics Surveys CEO Surveys Cloud Platform Surveys consumer-research Consumer Surveys COVID-19 Surveys Cybersecurity Surveys E-Commerce Surveys Education Surveys Employee Surveys Energy Sector Surveys entertainment Featured Brands Finance Surveys Food and Fitness Surveys Games Industry Surveys Government and Policy Surveys Healthcare Surveys Holiday Surveys Human Resource Surveys In the News Major Media Management Consulting Surveys Manufacturing Surveys MRII MRX Surveys News Nonprofit Surveys Omnibus Surveys Petcare Industry Surveys Real Estate Surveys Retail Surveys SaaS Surveys Security Surveys Small Business Surveys Social Media Surveys Sports Surveys tcheevers Training and Coaching Surveys Transportation Surveys Uncategorized Worldwide Surveys