On behalf of Wise, we polled 2,221 U.S. and Canadian adult (age 18+) consumers in May 2022 about their attitudes towards and plans for international travel. One particularly interesting statistic we discovered was that the leading reason for not traveling abroad weren’t worries about COVID, but rather 47% of potential travelers cited worries about not having the money to afford it. Similarly, 27% of respondents cited inflation as their leading reason for avoiding taking trips. These monetary fears outpaced COVID, which only 37% of participants ranking it as their primary travel deterrent. The study also sought to better understand the savings strategies employed by respondents that plan on traveling. A large majority of these travelers (84%), responding that they use money-saving hacks for travel, which include booking during the cheapest days to fly (38%), buying groceries or dining in locally (35%), and even traveling during the destination’s off season (31%). As worries shift from COVID-19 to monetary related concerns, the travel industry will remain in flux.

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Author Notes:

Jeffrey Henning

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.