Yes/No Questions vs. All-That-Apply Questions
Sometimes you have to say “No” to yes/no questions! While such questions are easy to write, they are not right for every task.
Paramount+ Subscribers and Star Trek Fans
Researchscape conducted an online survey of 1,051 U.S. adults from November 14 to 17, 2025, to understand how closely they were following the Paramount acquisition by Skydance and how important, if at all, Star Trek was for them to subscribe to Paramount+. Only 13% of...
The Research Relay: Understanding Each Step of Your Survey Project
Successful surveys are a relay race, handing off between the client and research firm at multiple steps.
When Generative AI Gets Research Wrong
Generative AI makes significant mistakes interpreting survey research, including these three common errors.
Surveying Your Way Out of a Crisis
A customer complaint went viral. The anecdote reinforced negative brand perceptions. The story was not going away. Initial corporate responses hadn’t worked.