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Rewrite Agreement Scales to Eliminate Acquiescence Bias

Rewrite Agreement Scales to Eliminate Acquiescence Bias

by Jeffrey Henning | Aug 29, 2025 | Blog

Agreement scales, one of the most popular types of questions, are also one of the least reliable types of questions.

Survey Nationally, Pitch Locally

Survey Nationally, Pitch Locally

by Jeffrey Henning | Jul 23, 2025 | Blog

Being able to pitch newsmaker survey results locally in addition to nationally opens up many additional journalists to reach out to.

The Surprising State of Content Collaboration

The Surprising State of Content Collaboration

by Jeffrey Henning | Jun 11, 2025 | Blog

Our survey of content creators revealed that collaboration is widespread and surprisingly quick.

Measuring the ROI of PR

Measuring the ROI of PR

by Jeffrey Henning | May 30, 2025 | Blog

Collaborate with MRX and marketing then connect PR to business outcomes to determine the Return on Investment from public relations.

The 12 Methodology Questions You Must Be Prepared to Answer About Your Survey

The 12 Methodology Questions You Must Be Prepared to Answer About Your Survey

by Jeffrey Henning | Apr 23, 2025 | Blog

Reporters are trained to ask these key questions about survey research results.

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