Measuring the ROI of PR
Collaborate with MRX and marketing then connect PR to business outcomes to determine the Return on Investment from public relations.
The 12 Methodology Questions You Must Be Prepared to Answer About Your Survey
Reporters are trained to ask these key questions about survey research results.
The Press Doesn’t Care About Your ICP
Surveying your ideal customer profile (ICP) can actually work against you when creating media-worthy studies.
Collaborating to Design Effective Questionnaires
Here’s a five-step agenda for running effective meetings to design questionnaires.
Market Research Conference Calendar
Here are the major market research conferences on our calendar, sorted by month.