How AI Will Rewrite Your News Release
Here are four sample prompts you can use to see how generative AI might transform your own news releases.
Common Mistakes when Writing Survey News Releases
Survey news releases have their own unique needs, in part due to the statistical material they present.
Asking Too Much
Long questionnaires typically lead to bad data and long-in-the-face researchers. Shorten questionnaires for better quality data.
Local Journalism in the Age of AI and Social Video: PRSA Media Roundtable Recap
Journalism is changing, but the human element is as important as ever.
Don’t Sneeze on a Tracker
The paradox at the heart of any good tracking study: change just enough to stay relevant, not so much that you lose valid comparisons.