Using AI to Eliminate My Job
For ten years, I’ve been training an AI to do my job. Since I couldn’t hit up the neighborhood Jawas to buy an off-the-shelf droid, we have had to build our own AI. So far, I’ve broken up my job into 2,725 tasks, of which we’ve implemented 1,161. These tasks have...Order Bias Is a Larger Source of Error Than You Think
Randomizing choice lists is one of the easiest ways at your disposal to greatly improve the quality of your survey data.
Oatly Asks Big Dairy to Put Its Money Where Its Mouth Is on Climate Claims
For plant based milk producer Oatly, we conducted an online survey of 1,178 U.S. teens and adults aged 14 and up, from April 29-30, 2023. The goal of this study was to better understand the current public image of plant based milk alternatives. We discovered that...Market Research Conference Calendar
Here are the major market research conferences on our calendar, sorted by month.