Asking Too Much
Long questionnaires typically lead to bad data and long-in-the-face researchers. Shorten questionnaires for better quality data.
Local Journalism in the Age of AI and Social Video: PRSA Media Roundtable Recap
Journalism is changing, but the human element is as important as ever.
Don’t Sneeze on a Tracker
The paradox at the heart of any good tracking study: change just enough to stay relevant, not so much that you lose valid comparisons.
Relationships between Journalism and Public Polling
The Roper Center hosted a panel on relationships between journalism and public polling.
