When you want to make news around the world, consider a newsmaker survey fielded in multiple countries.
You may worry that you don’t have sufficient budget, that you can’t accommodate different markets’ needs, or that you don’t have time.
We’re going to show you why that’s not the case.
For Dell, Researchscape surveyed 5,763 video game players, ages 14-87, from 11 countries (Australia, Brazil, Canada, China, France, Germany, India, Japan, New Zealand, UK and U.S.), in six languages, in order to better understand gaming habits, attitudes and the wider gaming community. This has led to coverage around the world, from The Irish Examiner to Finances News Hebdo (Morocco) to NoCutNews (South Korea) to India Gazette (India) and Kotak Game (Indonesia) to PC World (Australia).
How to Plan Your Multinational Study
Planning Your Budget
Budget is a function of the number of markets and the breadth of the audience you wish to survey.
The easiest to budget for are consumer studies. You can do a Country Survey of 500 consumers per country for $4,995 each, with questionnaire translation built in. If you want to survey Europe, our European Survey interviews 1,000 consumers spread proportionately across the UK, Germany, France, and Italy. Our Australia & New Zealand Survey offers 1,000 interviews with Aussies and 200 with Kiwis.
B2B studies are typically the same price around the world as they are in the United States. For some professions, we can field a survey just in English (e.g., a survey of IT directors across North America and Europe). For other professions, say retail workers, we translate the questionnaire into each local language. Our bestselling B2B packages can be fielded in any major market.
Setting Timing Expectations
Timing, too, depends on the number of markets and how widespread the audience is. But it’s quicker than you expect. We surveyed consumers in five countries and three languages around the world in 10 days. We surveyed a narrow B2B audience in four weeks. Timing is often gated by the speed of fielding to the smallest country.
Managing Competing Stakeholders
Different markets often have varying requirements, but we can easily manage competing stakeholders. We can ask questions that vary by country: say 10 questions asked of everyone, then 10 different questions for each market. We can give each country a filtered report of just their results.
For one recent project, because the client was planning a lunch-and-learn event in one European country, they wanted to be able to break out the results for that country alone. We oversampled that country (compared to the percentage of its population vs. Europe as a whole) then adjusted our topline results using weighting. They got a larger sample size to pitch to the media—and enough for that dedicated event.
We can be your passport to successful projects. To schedule a meeting with us to discuss your unique requirements, select “Survey Research Plan.”
Author Notes:
Jeffrey Henning
