Tony Cheevers, customer success officer, Researchscape International, has been elected to a two-year term on the Institute for Public Relations (IPR) Measurement Commission.
Founded in 1956, IPR is a nonprofit foundation dedicated to fostering greater use of research and research-based knowledge in public relations and corporate communication practice. The IPR Measurement Commission, headed up by Dr. Julie O’Neil, APR, who serves as director, develops and promotes industry standards and best practices for research, measurement and analytics that contribute to ethical, strategic and effective public relations.
The Measurement Commission comprises researcher-practitioners and thought-leaders in public relations research, measurement and evaluation, who represent four segments of the global public relations industry – corporations, government and non-profits; public relations agencies; research firms; and academia.
Elected together with Cheevers are Jason Forget, Center for Internet Security; Eve Stevens, Microsoft; Angela Dwyer, Fullintel; and Sarah Myles, McDonald’s.
“The Institute for Public Relations explores and elevates the science beneath the art of public relations,” said Mark Weiner, chief insights officer at PublicRelay and who is a well-known industry advisor and author focused on communications analytics and advisory services. Weiner is an active member and former director of the IPR Measurement Commission. “Tony Cheevers has dedicated an important part of his career to research that uncovers insights and guidance for communicators of all types. He’s a worthy addition to the Measurement Commission team.”
“The IPR Measurement Commission helps to advance the role of applied research in communications and public relations,” said Cheevers. “I’m humbled and honored to join this prestigious group of industry experts. I look forward to supporting IPR’s efforts in delivering best practice and practical information to researchers, end-users, academics and others with respect to the value of market research – including actionable research studies, our Measuring Up video series, webinars and more.”
Cheevers, who joined Researchscape in January 2015, has been a sales and marketing leader at major brands including Virgin, KLM, Schlumberger and the U.S. Postal Service. At Researchscape, he collaborates with and advocates for brands and their agencies. His passion is designing and conducting the optimal research study based on each project’s unique budget and requirements.
About the Institute for Public Relations
Founded in 1956, the Institute for Public Relations is an independent, nonprofit foundation dedicated to the science beneath the art of public relations.™ IPR creates, curates, and promotes research and initiatives that empower professionals with actionable insights and intelligence they can put to immediate use. IPR predicts and analyzes global factors transforming the profession and amplifies and engages the profession globally through thought leadership and programming. All research is available free at www.instituteforpr.org and provides the basis for IPR’s professional conferences and events.
About Researchscape International
Researchscape International, founded in 2012 and headquartered in Sarasota, Florida with offices in St. Louis and Ottawa, Canada, is an agile survey-research consultancy and SaaS firm delivering PR surveys, omnibus surveys, automated reporting tools and other research-related services to marketers and agencies. Its surveys are frequently used to drive thought leadership, support content creation and help grow organizations’ public profiles. Custom surveys support product launches, crisis communications, customer satisfaction and more.