Rewrite Agreement Scales to Eliminate Acquiescence Bias
Agreement scales, measuring how much the public agrees or disagrees with a particular idea, are one of the most popular types of questions....
Asking About Race and Ethnicity
The U.S. Census Bureau has been slowly releasing data from the 2020 Census and as a result we’ve made a couple of updates to our work. First, and...
Pros and Cons of Including Partial Responses to Surveys
Our standard practice for business-to-business surveys and surveys of our clients’ own house lists is to include the responses from incomplete...
When and How to Use Bipolar Scales
Bipolar scales such as Completely dissatisfied to Completely satisfied tend to be overused and misused in survey research today and can often be...
The Case for 5-Point Unipolar Scales
As teams assemble questionnaires for us to review, these draft survey instruments often end up with a mishmash of scales, with different questions...
Rating Scales to use when Writing Surveys
An easy way to follow the best practice of using 5-point fully-labeled unipolar scales when writing surveys is to use common rating scales like the...
Conducting C-Suite Surveys in 2021
When I first started out in research, we would conduct executive interviews face-to-face. I would often both cold-call the executives in advance and...
The Questions that Leaders Should Ask About Data
At the Insights Association NEXT conference yesterday, Andrea Jones-Rooy of New York University shared some perspectives for the questions that...
Asking Too Much
Respondents will answer the questions you ask, but they may not spend the effort to be accurate. For some questionnaires, it’s simply not possible....
Issues with Grid Questions
Grid or matrix questions are a concise technique for visually representing a series of items to be rated on a common scale. Unfortunately, grid...
Helping You Through the Entire Survey Research Process
When I started Researchscape in 2012, it was with the vision of “Do It Together” research and “DIY Rescue” (Do It Yourself), to recognize the trend...
Market Research Conference Calendar – 2019
Here are the major market research conferences on our radar. Jan 7 Excursion to CES® 2019 Insights Assocation Las Vegas Jan 21-23 2019 CEO Summit...
The Diseconomies of Scale of Survey Research
Almost anything that you wish to purchase you can purchase at a lower price per unit if you buy in greater volume. Occasionally this will even kick...
Four Horseman of the Retail Apocalypse
The “retail apocalypse” has been accelerating, with 11,000 U.S. stores expected to close this year, surpassing last year’s record of 105 million...
4 Times as Many Americans are Aware of Bitcoin (72%) as Blockchain (17%)
More Americans have heard of Bitcoin (72%) than the pixel (55%), and more have heard of cryptocurrency (45%) than crowdfunding (35%). Only 17% are...
Looking to Census Experiments to Ask About Race and Ethnicity
Traditionally, race has been asked as a choose-one question. This oversimplifies the situation for multiracial citizens, as is discussed in detail...
Jeff Bezos on Narratives in Business Decision Making
Another insight I wanted to share from the most recent annual letter to Amazon shareholders: Six-Page Narratives We don’t do PowerPoint (or any...
Jeff Bezos on Divinely Discontent Customers
In his most recent annual letter to shareholders, Jeff Bezos shared some perspectives on customer satisfaction: The American Customer Satisfaction...
Use of Traditional Methods in Market Research
For this cycle of the twice-annual GRIT research-on-research study, we delved into the proportional usage of qualitative and quantitative techniques...
The Electrical Grid of Panel Providers
From its beginning, Researchscape has managed its own panel of consumers, for use primarily on qualitative studies. As a surprise bonus of this, we...
Thought Leadership Programs for B2B PR Professionals
"Business buyers don’t ‘buy’ your product or service, they ‘buy into’ your perspective and approach to solving their problems." - Jeff Ernst, Buyer...
The Myth of Margin of Error
Margin of error as popularly understood overstates the reliability of research results in at least three key ways. First, those interpreting margin...
Looking For a PR Agency or to Get Hired? Lessons From Research
Guest post by Simon Locke, of Communications Match At this moment, thousands of companies are looking for and evaluating communications agencies...
Spamming, Speeding, Spiffing, Spoofing, and Sputtering, Oh My!
We work with a range of panel companies and publications, all of which have different strengths and weaknesses. Because we use third-party sources,...
The Case for Fully Labeled Scales
Your client says that questionnaire you’re writing should ask your customers “What is your overall satisfaction with our product?” and should use a...