Blog

Our research into the benefits of personalization in marketing was highlighted in a recent article on What They Think. “Gone are the days of evaluating campaigns largely in terms of response rate, conversion rate, and dollars per sale. Have you noticed? When we read case studies, listen to webinars, and browse industry coverage, we see...Read More

Our work for Rave Mobile Safety’s Emergency Communication and Public Safety Trust Survey was highlighted in an article. The study was conducted in late 2020 and early 2021, asking 1011 US adults about their feelings towards first responders and other government officials when it comes to their personal safety and health. Respondents have a lack...Read More

Our recent survey for Rave Mobile Safety was recently highlighted in an article. The study, which was conducted in late December 2020 and early January 2021, polled 1011 adults across the US in order to better understand the challenges public safety leaders and agencies have faced in the past year. The study revealed that only...Read More

Our study for The Monday Campaigns was highlighted in a article addressing the health impacts of the COVID-19 pandemic. We surveyed 1063 US citizens in November 2020, to better understand the impact the lockdown has had on their daily routines, as well as the effect on meeting health goals. The key findings were that 46%...Read More

The second installment of our survey for Blue Yonder was released, polling 300 senior executives from retail and e-commerce in October 2020. This report identifies “the most pressing e-commerce fulfillment priorities and investments of today’s retail executives amid the COVID-19 pandemic.” In the next year, 50% more retailers seek to automate their fulfillment locations to...Read More

The second installment of our survey for Blue Yonder was just released and contains insights into the future of retail and e-commerce. The survey, conducted in October 2020, used feedback from 300 senior executives with experience in a range of retail fields located in the US. The majority of those surveyed sought to prioritize increasing...Read More

The second part of our research for Blue Yonder has been released, titled the Future of Fulfillment Research Report, this survey, conducted in October 2020 asked 300 senior executives in the retail and e-commerce industries questions pertaining to the future of physical and digital US markets. The survey saw 50% of those asked responding positively...Read More

Our recent survey for The Monday Campaigns was highlighted in a recent article about 5 principles for weight loss. We surveyed 1063 US citizens and asked how COVID-19 has been impacting their stress levels and sleep schedules. The findings revealed that 86% of those surveyed reported having a hard time resisting junk food, as stress...Read More

Our survey for VisitPay investigated the growing fears and doubts felt by patients during the COVID-19 epidemic. We surveyed 1661 adult patients in the US from November 10-13 2020, with a series of questions about how the pandemic has impacted them financially. A majority of those polled felt that the coronavirus is the biggest source...Read More

We surveyed 1661 US consumers from November 10-13, 2020 for VisitPay, in order to get a better understanding of their feelings in relation to medical billing and the stresses that COVID-19 has created. A large portion of respondents (60%) felt that medical bills are one of the greatest sources of stress, falling just behind credit...Read More

Our survey for Blue Yonder found that e-commerce revenue has increased by 33% in the past year, with this sudden shift causing some growing pains as retailers struggle to meet the surge in demand. This shift comes as no surprise as people look to digital storefronts as a safer alternative to in-person shopping. The survey...Read More

One of our surveys was mentioned in an article giving advice to marketers on how to utilize personalization to improve e-commerce and reach more consumers. Specifically it references that “A recent Researchscape International study found that marketers overwhelmingly agree (99%) that personalization helps advance customer relationships, with 78% claiming it has a “strong” or “extremely strong”...Read More

Our survey for Blue Yonder was featured on SDC Executive, which noted that “e-commerce revenue as a percentage of total revenue increase by 33% and 27% of retailers added fulfillment centers to meet this shift.” This survey was conducted in October 2020, with 300 senior executives in the retail and e-commerce fields taking part. Another...Read More

Part 1 of our survey for Blue Yonder has been highlighted in an article that goes in depth on the increasing strain being felt by retailers as a result of the COVID-19. In this report, conducted in October 2020, 300 senior executives in the e-commerce and retail industries shared their opinions on the direction the...Read More

The first part of our survey for Blue Yonder was addressed in an article about the increasing importance of e-commerce in a COVID-19 world. Conducted in October 2020, we polled 300 senior executives in the retail and e-commerce industries about the increased need for both digital solutions and automated fulfillment centers to meet the high...Read More

Our study conducted for the National Parents Organization and Wisconsin for Children and Families was featured in an article for the Chippewa Herald. In November 2020 we polled 520 adults in Wisconsin on their opinions about parenting and their opinions regarding legislature focusing on “a change in Wisconsin law to create “a rebuttable presumption that...Read More

A study conducted for Cloudinary focused on the growing role of user-generated content in the communication and marketing industries. The survey was conducted in October 2020, with 1669 marketing professionals from Germany, the UK, and the US as its participants. Of particular note is the growing role of visual elements in engaging younger audiences. In...Read More

Our study for Cloudinary was highlighted in a recent article, with 1669 participants from Germany, the UK and the US taking part in October 2020. The goal of the study was to better understand the role of user-generated content in marketing, and the impact it has on purchasing decisions. The study also addressed how the...Read More

The COVID-19 coronavirus has had a serious impact on many American’s lives, as a poll conducted by Researchscape of 3,113 US adults found that only 11% of non-university graduates found themselves in better economic standing during the pandemic, compared to 31% of Americans with a postgraduate degree who saw their finances improve during the outbreak....Read More

Communications Match has partnered with RexSoft to further their support platform together. RexSoft is a technology development and support service provider, with next generation technical solutions for the public relations and marketing industry. RexSoft is the latest acquisition by Communications Match, itself a partner of Researchscape, as well as RFP Associates, and CommPRO.biz. Read more...Read More

Martechcube notes a survey we conducted, in which we discovered that one third of marketers claim that access to data is an issue when it comes to personalizing their advertisements. This is an important factor with the growing use of the Customer Data Platform in the marketing space. Their article also highlights the increased importance...Read More

We conducted a survey for States Title to discover the current and future needs of the real estate industry. We surveyed 256 real estate professionals across the industry in the fields of lenders, real estate agents, and title agents. The survey was conducted online across the United States, and of the agents surveyed 59% said...Read More

In our survey of 1041 consumers for Revionics, an Aptos Company, a majority of shoppers were looking to maintain their shopping habits of years past, with 45% of shoppers deciding where to shop based on discounts offered. This survey was fielded from September 24 to 28. “After an unprecedented year of pandemic and economic uncertainty,...Read More

In a study conducted for Evergage, a Salesforce company, we surveyed 326 marketing professionals across a range of locations and industries, about their thoughts on personalization in marketing. The study revealed that an overwhelming 99% of respondents agree that personalization helps with progressing consumer relationships, and 92% believe that their consumers expect this personalization in...Read More

Mission Control Marketing, a strategic B2B marketing agency, today released an original research report, Driving B2B Sales in 2020: The Definitive Guide for Understanding the Mindset, Intent and Journey of the B2B Buyer to Drive Your Sales Team to Success. Based on a survey conducted by Mission Control Marketing in partnership with market research firm...Read More

To better understand the obstacles facing organizations transitioning analytics & AI processes to the cloud, Trifacta conducted a benchmark report in conjunction with Researchscape: Obstacles to AI & Analytics Adoption in the Cloud, to examine how data workers across industries managing through this change… …What percentage of C-level executives have AI initiatives on their roadmap? ...Read More

The New England Council is pleased to again partner with The Commonwealth Institute (TCI) on its Women’s Leadership Development in Massachusetts 2020 Impact Study, the 3rd annual state-wide study focused on understanding employers’ actions to develop, retain, and advance women employees in Massachusetts. New England Council members are invited to participate in the survey. TCI has partnered...Read More

Eighty percent of Americans said they feel most safe in their car, compared to any other form of transportation, according to a recent survey from research consultancy Researchscape. The survey, which was commissioned by vehicle subscription provider Fair, polled 1,046 US adults in May 2020. With the new reality of pandemic conditions, Americans have doubled down on...Read More

The ongoing COVID-19 pandemic has changed almost every front of our daily routine and the commute is no different. Our commuting preferences have had drastic changes during these times. You and I no longer wish to rely on the subway for our office commute. A recent survey by Researchscape puts more light on the same. Read the...Read More

New U.S. survey confirms:– 80% of Americans feel most safe in their car vs. any other mode of transportation– Nearly 3 out of 4 people turn to cars for mental health breaks during COVID-19– Despite political divide, liberals and conservatives are united when it comes to how they use their cars during the crisis. Vehicle...Read More

“TCI’s Women’s Leadership Study continues to inform our work to develop young women, encourage women to advance in their fields and to support women in leadership,” said Sandi Fenwick, chief executive officer at Boston Children’s Hospital. “We still can do so much more – this study helps guide and direct our efforts.” TCI has partnered...Read More

However, the current COVID-19 pandemic currently threatens economies with major disruptions and uncertainties. In this volatile economic environment, artificial intelligence and machine learning technologies are emerging as key strategies for both surviving today’s uncertainties and ensuring a resilient future, however, this has not changed the fact that projects and people have been severely impacted by...Read More

…With so many of us listening to and relying on expertise to guide our thinking and decisions these days, we commissioned a research project with the help of Researchscape to uncover current opinions and perceptions about the value of expertise. Are more people looking to thought leaders and authorities to guide them to the proverbial...Read More

Using Researchscape, an agile market research consultancy, 4A’s Research surveyed 1048 people to learn about consumer participation in online events and how brands can use them to reach consumers. The results were quite surprising; 49% of respondents have not watched a pre-recorded online event and 55% have not watched a live online event during this...Read More

In this summary of the first webinar in our series – The COVID-19 Reset: A Value-Based Strategic Path Forward – distinguished professors Noel Capon (Columbia Business School) and Amy C. Edmondson (Harvard Business School), and Founder & CRO of Researchscape, Jeffrey Henning, share key insights into understanding how value is changing for clients and consumers,...Read More

Surveys can support the stories you want to tell, to build awareness and generate leads. But these are not normal times. As a result, we’ve realigned our shared omnibus surveys of U.S. adults to better meet today’s market conditions. The classic tradeoff has always been “good, fast, or affordable, pick any two.” Until this month,...Read More

As part of our new webinar series, KG Connects, we recently invited Jeffrey Henning and Tony Cheevers of Researchscape to give attendees an overview of the types of PR surveys and custom research they have been working on during the COVID-19 crisis, as well as their best practices for conducting newsworthy surveys. As PR practitioners, we know...Read More

Join distinguished professors and authors Noel Capon, Columbia University Business School, author of Managing MARKETING in the 21st Century; Amy C. Edmondson, Harvard Business School, author of The Fearless Organization; and Jeffrey Henning, Chief Research Officer of Researchscape, for a discussion on a value-based strategic approach to responding to COVID-19. Read about the webinar and...Read More

According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale. Talend, which supports cloud and big data integration software, surveyed the international consumer and IT business...Read More

A recent survey on U.S. consumer behavior and attitude toward online learning as a result of COVID-19, shows that more than 70 percent of respondents have an increased interest in further education. In addition, 82 percent are interested in some form of online education, and 40 percent are drawn to pursuing further education… …This report...Read More

In a recent study, titled, “2019 Trends in Personalization Report” (Evergage/Researchscape), 98% of respondents indicated that they felt personalization helps advance customer relationships, with 70% saying it has a “strong” or “extremely strong” effect. Read the entire article at Arkansas GraphicsRead More

Personalization use cases, techniques, benefits and the space as a whole have evolved dramatically in the last seven years. Evergage, in conjunction with Researchscape International, has fielded a survey about trends in personalization over these years and have seen how attitudes towards the practice of tailoring experiences based on knowledge learned about an individual have...Read More

Research in a crisis is key to understanding audiences, as Jeffrey Henning, chief research officer of Researchscape, CommunicationsMatch’s research partner, notes in a new article for Market Research Institute International. Click here… …In a fast-moving crisis, it is important that research can be conducted quickly and cost-efficiently. Researchscape’s highly-automated research process provides clients the ability to...Read More

A consumer survey, conducted by Researchscape on behalf of Zynstra, an NCR company, found 15% of shoppers will leave a convenience store and abandon their purchase after just one minute of waiting in line with nearly half of these shoppers leaving after only 30 seconds. The survey, which polled 1,000 shoppers — ages ranging from...Read More

Together with Researchscape International, Evergage has conducted and published our well-known “Trends in Personalization” study for the last six years… …Each year, the highly anticipated findings are cited by top business and industry publications – including Forbes, EContent, eMarketer, Loyalty360, RetailWire, and many more. We are proud to offer this report and contribute actionable information...Read More

…according to one study, 79% of companies that exceed their revenue goals have a documented strategy for personalized marketing. This likely comes as no surprise to content marketers who already recognize the power of personalization. A study by Evergage and Researchscape International of 314 marketing professionals in a variety of industries and locations, illustrates this...Read More

…From a larger lens, the industry has witnessed a massive shift to open infrastructure. One study by Researchscape noted that 70% of companies are turning to open networking to take advantage of innovative technologies like AI. More so, as IT leaders continue to see the benefits of open infrastructure and the critical role it plays...Read More

..“Effective personalization establishes that win-win relationship: Your customers get a better experience, and you get access to the data you need to treat them better.” It’s mutually beneficial – the more you know about your audiences, the more helpful and impactful you can be, when you use that info wisely… …In our own annual trends...Read More

…According to the 2019 Trends in Personalization Report by Researchscape International and Evergage, Inc., the majority of marketers (98%) agree that personalization helps advance customer relationships. Among these marketers, 70% claim that personalization has a strong impact on delivering better customer experiences, increasing loyalty and generating measurable ROI… Read the rest of the article at ForbesRead More

According to data from Evergage/Researchscape International, marketers are starting to “get” one of the most fundamental values of personalized experiences. Yes, personalization drives immediate sales, but more importantly, it creates better customer experiences and higher customer loyalty, which drive better ROI over time. The shift from a short-term to a long-term perspective is great news...Read More