Yes/No Questions vs. All-That-Apply Questions
Sometimes you have to say “No” to yes/no questions. While yes/no questions are easy to write, they are not always the right question for a task. In...
The Case for Fully Labeled Scales
Your client says that questionnaire you’re writing should ask your customers “What is your overall satisfaction with our product?” and should use a...
Weighting Survey Results
The American Association of Public Opinion Researchers encourages journalists to ask how newsmaker surveys were weighted. Yet, of surveys announced...
Report Survey Results without Parroting the Questionnaire
When you analyze and report survey results, focus on the story you want to tell – don’t assume the questionnaire’s structure is the best for...
Rewrite Agreement Scales to Eliminate Acquiescence Bias
Agreement scales, measuring how much the public agrees or disagrees with a particular idea, are one of the most popular types of questions....
Asking About Race and Ethnicity
The U.S. Census Bureau has been slowly releasing data from the 2020 Census and as a result we’ve made a couple of updates to our work. First, and...
Pros and Cons of Including Partial Responses to Surveys
Our standard practice for business-to-business surveys and surveys of our clients’ own house lists is to include the responses from incomplete...
When and How to Use Bipolar Scales
Bipolar scales such as Completely dissatisfied to Completely satisfied tend to be overused and misused in survey research today and can often be...
The Case for 5-Point Unipolar Scales
As teams assemble questionnaires for us to review, these draft survey instruments often end up with a mishmash of scales, with different questions...
Rating Scales to use when Writing Surveys
An easy way to follow the best practice of using 5-point fully-labeled unipolar scales when writing surveys is to use common rating scales like the...
Conducting C-Suite Surveys in 2021
When I first started out in research, we would conduct executive interviews face-to-face. I would often both cold-call the executives in advance and...
Data Quality and the Tragedy of Mistrust
At the ESOMAR Insights Festival last week, Pete Cape of Dynata provided a wide-ranging “State of the Panel Industry” address, focusing on the theme...
The Questions That Leaders Should Ask When Presented Results
At the Insights Association NEXT conference yesterday, Andrea Jones-Rooy of New York University shared some perspectives for the questions that...
The Questions that Leaders Should Ask About Data
At the Insights Association NEXT conference yesterday, Andrea Jones-Rooy of New York University shared some perspectives for the questions that...
Scenario Planning For Insights Professionals
I recently was reviewing this scenario-planning workshop, not realizing it was run by Carol Shea, of Olivetree Insights. Seeing it, I reached out to...
Migrating Qualitative Projects Online
The Insights Association ran a great webinar on “Migrating Qualitative Projects Online” with Katrina Noelle of KNow Research and Scoot Insights and...
Conducting Research During A Pandemic
What should we keep in mind while conducting research during a pandemic? Good researchers, qual and quant, are empathetic. They empathize with...
Life Shifts Across Three Generations
At Quirks Brooklyn yesterday, Lori Bitter of AARP and Alison Bryant and Lisa Cooper of RTi Research discussed their research into life shifts among...
Segmentation At Scale: Applying Segments To A Panel
At Quirks Brooklyn today, Rick Stringer, Crayola’s vice president of customer solutions, recounted “how Crayola tied consumers’ mindsets,...
How First-Party Data Can Help Build Direct Customer Relationships
At Quirks Brooklyn today, Deepa Iyer from Fossil Group, joined by Jackie Lorch from Dynata, discussed “how Fossil Group incorporates first-party...
Mind Modeling: Identifying Cheez-It’s Distinctive Attributes
At Quirks Brooklyn, Tim Hoskins of Quester shared a Kellogg’s case study. “Kellogg’s was stuck in a rut trying to identify a new and compelling way...
Learning About Root Causes Of Negativity Without Asking
The Hungarian airline Wizz Air has grown from 2 million passengers in 2005 to 39.8 million last year. However, due in part to this rapid ascent,...
5 Signs UX Research Is More Important Than Ever
At the Quirks Event in London yesterday, Rick Kelly and Calista Corley of Fuel Cycle discussed the rise and transformation of UX (User Experience)...
7 Tips For Survey Design For “Generation Overload”
At the Quirks Event in London yesterday, Nadja Böhme of Factworks and Pete Cape of Dynata shared tips for designing research for “Generation...
Challenges Using Personality Tests In Market Research
At the Quirks Event in London today, Jon Puleston of Kantar discussed the challenges with using traditional personality tests in commercial market...