Blog

  • Does Expertise Still Matter in the COVID Era?

    Does Expertise Still Matter in the COVID Era?

    …With so many of us listening to and relying on expertise to guide our thinking and decisions these days, we commissioned a research project with the help of Researchscape to uncover current opinions and perceptions about the value of expertise. Are more people looking to thought leaders and authorities to guide them to the proverbial...Read More
  • Virtual Events During COVID-19: Untapped Opportunity

    Virtual Events During COVID-19: Untapped Opportunity

    Using Researchscape, an agile market research consultancy, 4A’s Research surveyed 1048 people to learn about consumer participation in online events and how brands can use them to reach consumers. The results were quite surprising; 49% of respondents have not watched a pre-recorded online event and 55% have not watched a live online event during this...Read More
  • The COVID-19 Reset: There’s No Back to Go To

    The COVID-19 Reset: There’s No Back to Go To

    In this summary of the first webinar in our series – The COVID-19 Reset: A Value-Based Strategic Path Forward – distinguished professors Noel Capon (Columbia Business School) and Amy C. Edmondson (Harvard Business School), and Founder & CRO of Researchscape, Jeffrey Henning, share key insights into understanding how value is changing for clients and consumers,...Read More
  • Surveys to Support the Stories You Want to Tell, Even Now

    Surveys to Support the Stories You Want to Tell, Even Now

    Surveys can support the stories you want to tell, to build awareness and generate leads. But these are not normal times. As a result, we’ve realigned our shared omnibus surveys of U.S. adults to better meet today’s market conditions. The classic tradeoff has always been “good, fast, or affordable, pick any two.” Until this month,...Read More
  • How to Create a Research Survey Press Release That Gets Results

    How to Create a Research Survey Press Release That Gets Results

    As part of our new webinar series, KG Connects, we recently invited Jeffrey Henning and Tony Cheevers of Researchscape to give attendees an overview of the types of PR surveys and custom research they have been working on during the COVID-19 crisis, as well as their best practices for conducting newsworthy surveys. As PR practitioners, we know...Read More
  • The COVID-19 Reset: A Value-Based Strategic Path Forward (Webinar)

    The COVID-19 Reset: A Value-Based Strategic Path Forward (Webinar)

    Join distinguished professors and authors Noel Capon, Columbia University Business School, author of Managing MARKETING in the 21st Century; Amy C. Edmondson, Harvard Business School, author of The Fearless Organization; and Jeffrey Henning, Chief Research Officer of Researchscape, for a discussion on a value-based strategic approach to responding to COVID-19. Read about the webinar and...Read More
  • Study: Gap Found Between Customer Expectations And Reality

    Study: Gap Found Between Customer Expectations And Reality

    According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale. Talend, which supports cloud and big data integration software, surveyed the international consumer and IT business...Read More
  • Emeritus Survey Finds People In The United States Are More Interested In Online Education As A Result Of The Global Coronavirus Crisis

    Emeritus Survey Finds People In The United States Are More Interested In Online Education As A Result Of The Global Coronavirus Crisis

    A recent survey on U.S. consumer behavior and attitude toward online learning as a result of COVID-19, shows that more than 70 percent of respondents have an increased interest in further education. In addition, 82 percent are interested in some form of online education, and 40 percent are drawn to pursuing further education… …This report...Read More
  • Study: Personalization Translates Into Increased ROI

    Study: Personalization Translates Into Increased ROI

    In a recent study, titled, “2019 Trends in Personalization Report” (Evergage/Researchscape), 98% of respondents indicated that they felt personalization helps advance customer relationships, with 70% saying it has a “strong” or “extremely strong” effect. Read the entire article at Arkansas GraphicsRead More
  • Why the Time Is Right for Personalization

    Why the Time Is Right for Personalization

    Personalization use cases, techniques, benefits and the space as a whole have evolved dramatically in the last seven years. Evergage, in conjunction with Researchscape International, has fielded a survey about trends in personalization over these years and have seen how attitudes towards the practice of tailoring experiences based on knowledge learned about an individual have...Read More
  • Research in the Coronavirus Pandemic: Researchscape CRO – Different Approaches & Empathy Key

    Research in the Coronavirus Pandemic: Researchscape CRO – Different Approaches & Empathy Key

    Research in a crisis is key to understanding audiences, as Jeffrey Henning, chief research officer of Researchscape, CommunicationsMatch’s research partner, notes in a new article for Market Research Institute International. Click here… …In a fast-moving crisis, it is important that research can be conducted quickly and cost-efficiently. Researchscape’s highly-automated research process provides clients the ability to...Read More
  • The New Convenience Store Battlefront: The Checkout Line

    The New Convenience Store Battlefront: The Checkout Line

    A consumer survey, conducted by Researchscape on behalf of Zynstra, an NCR company, found 15% of shoppers will leave a convenience store and abandon their purchase after just one minute of waiting in line with nearly half of these shoppers leaving after only 30 seconds. The survey, which polled 1,000 shoppers — ages ranging from...Read More
  • 2020 Personalization Trends Survey: Participate Today

    2020 Personalization Trends Survey: Participate Today

    Together with Researchscape International, Evergage has conducted and published our well-known “Trends in Personalization” study for the last six years… …Each year, the highly anticipated findings are cited by top business and industry publications – including Forbes, EContent, eMarketer, Loyalty360, RetailWire, and many more. We are proud to offer this report and contribute actionable information...Read More
  • How to Create a Personalized Content Experience With Video

    How to Create a Personalized Content Experience With Video

    …according to one study, 79% of companies that exceed their revenue goals have a documented strategy for personalized marketing. This likely comes as no surprise to content marketers who already recognize the power of personalization. A study by Evergage and Researchscape International of 314 marketing professionals in a variety of industries and locations, illustrates this...Read More
  • Businesses Building AI Applications Are Shifting to Open Infrastructure

    Businesses Building AI Applications Are Shifting to Open Infrastructure

    …From a larger lens, the industry has witnessed a massive shift to open infrastructure. One study by Researchscape noted that 70% of companies are turning to open networking to take advantage of innovative technologies like AI. More so, as IT leaders continue to see the benefits of open infrastructure and the critical role it plays...Read More
  • Personalization Results from 3 Leading Companies

    Personalization Results from 3 Leading Companies

    ..“Effective personalization establishes that win-win relationship: Your customers get a better experience, and you get access to the data you need to treat them better.” It’s mutually beneficial – the more you know about your audiences, the more helpful and impactful you can be, when you use that info wisely… …In our own annual trends...Read More
  • Key Challenges With Personalized Marketing And How To Overcome Them

    Key Challenges With Personalized Marketing And How To Overcome Them

    …According to the 2019 Trends in Personalization Report by Researchscape International and Evergage, Inc., the majority of marketers (98%) agree that personalization helps advance customer relationships. Among these marketers, 70% claim that personalization has a strong impact on delivering better customer experiences, increasing loyalty and generating measurable ROI… Read the rest of the article at ForbesRead More
  • Marketers Are Starting to “Get” the Real Benefits of Personalization

    Marketers Are Starting to “Get” the Real Benefits of Personalization

    According to data from Evergage/Researchscape International, marketers are starting to “get” one of the most fundamental values of personalized experiences. Yes, personalization drives immediate sales, but more importantly, it creates better customer experiences and higher customer loyalty, which drive better ROI over time. The shift from a short-term to a long-term perspective is great news...Read More
  • Marketers Are Starting to “Get” the Real Benefits of Personalization

    Marketers Are Starting to “Get” the Real Benefits of Personalization

    According to data from Evergage/Researchscape International, marketers are starting to “get” one of the most fundamental values of personalized experiences. Yes, personalization drives immediate sales, but more importantly, it creates better customer experiences and higher customer loyalty, which drive better ROI over time. The shift from a short-term to a long-term perspective is great news...Read More
  • AI-Powered Chat and Cognitive Search Personalize Fast Customer Self-Service

    AI-Powered Chat and Cognitive Search Personalize Fast Customer Self-Service

    …A 2019 study of 314 marketing professionals by Evergage and Researchscape International found that major retailers, such as Carhartt and Zumiez, are successfully using machine learning to boost online sales conversions. The retailers use machine learning to consider individual shoppers’ past session activity and purchase history to customize the user experience in real-time at every step of...Read More
  • Room for Improvement in Data Quality, Report Says

    Room for Improvement in Data Quality, Report Says

    …Trifacta did its best to describe the causes and effects of poor data quality, as well as the most common data sources and data wrangling activities, in its new report, titled “Obstacles to AI & Analytics Adoption in the Cloud.” The study, officially released today, is based largely on a survey of 600 high-ranking, U.S.-based...Read More
  • Messy Data is Slowing Down Machine Learning Projects and Driving up Costs

    Messy Data is Slowing Down Machine Learning Projects and Driving up Costs

    …The survey found that companies are most interested in customer data, financial data, employee data, and sales transactions. Only 14% of survey respondents said they had access to all the data sources they needed. Bringing in external data presents a new set of challenges. Survey respondents said that common barriers to combining data sources are:...Read More
  • Over 1/3 of AI and Analytics Projects in the Cloud Fail Due to Data Quality, New Data Reveals

    Over 1/3 of AI and Analytics Projects in the Cloud Fail Due to Data Quality, New Data Reveals

    …“The growth of cloud computing is fundamental to the future of AI, analytics and machine learning initiatives,” said Trifacta CEO Adam Wilson. “Unfortunately, the pace and scale at which this growth is happening underscores the need for coordinated data preparation, as data quality remains one of the largest obstacles in every organization’s quest to modernize...Read More
  • PDI Releases New Study on Evolving Consumer Preferences Towards Loyalty Programs and Rewards Currencies

    PDI Releases New Study on Evolving Consumer Preferences Towards Loyalty Programs and Rewards Currencies

    …The Road to Rewards Report 2019 addresses top challenges facing CPG brands and retailers including grocery and convenience stores. The report examines how they can improve their loyalty programs, better understand the data they have now in order to anticipate what their customers want next, and be ready to adapt to changing consumer needs and...Read More
  • Dog Bandanas And Sunday Laundry: Chiefs Fans Lean On Superstitions To Help Their Team

    Dog Bandanas And Sunday Laundry: Chiefs Fans Lean On Superstitions To Help Their Team

    …”We classified 27% of the NFL fans that we talked with are at least a little superstitious,” says Jeffery Henning who runs ResearchScape, a Florida market research company.  “They often had very elaborate rituals that often, for some reason, involved clothing and laundering and laundry schedules,” Henning told KCUR.  The survey, he said, also showed 21%...Read More
  • Chief Digital Officers Are More Secure In Their Jobs Than Often Assumed

    Chief Digital Officers Are More Secure In Their Jobs Than Often Assumed

    Contrary to widespread thinking that the chief digital officer position has a short shelf-life, a large majority of business and IT professionals see their organization’s CDO as an effective change agent and champion for achieving digital transformation, according to a recent survey by technology consulting and services provider Mindtree. For its research, Mindtree partnered with...Read More
  • What Consumers Think About Loyalty and Rewards

    What Consumers Think About Loyalty and Rewards

    …The report addresses top challenges facing CPG brands and retailers, including grocery and convenience stores and examines how they can improve their programs, better understand their data and adapt to changing consumer needs. The 2019 survey was conducted among 2,221 consumers and 239 convenience retailers, grocers and CPG participants in the United States by ResearchScape,...Read More
  • This Channel is Surging for Reward Redemption

    This Channel is Surging for Reward Redemption

    …“This year’s survey data reinforces what we’ve seen in previous years – that consumers prefer loyalty programs that are easy to use and provide everyday value,” said Brandon Logsdon, president and general manager of marketing cloud solutions at PDI. The Road to Rewards 2019 survey was conducted among 2,221 consumers and 239 convenience retailers, grocers...Read More
  • Avoid These Roadblocks to Effective Personalization in Your Emails

    Avoid These Roadblocks to Effective Personalization in Your Emails

    …Over half (55%) of marketers have indicated that they have insufficient data for effective email personalization (Evergage and Researchscape International’s 2018 Trends in Personalization report). This may be due to inadequate data-capturing capabilities as well as having data for the same contact spread across separate silos that aren’t designed to communicate… Read the entire article...Read More
  • PDI Releases New Study on Evolving Consumer Preferences Towards Loyalty Programs and Rewards Currencies

    PDI Releases New Study on Evolving Consumer Preferences Towards Loyalty Programs and Rewards Currencies

    …The Road to Rewards Report 2019 addresses top challenges facing CPG brands and retailers including grocery and convenience stores. The report examines how they can improve their loyalty programs, better understand the data they have now in order to anticipate what their customers want next, and be ready to adapt to changing consumer needs and...Read More
  • The Compelling Case for Open Networking

    The Compelling Case for Open Networking

    Researchscape found that 70% of companies surveyed are using open networking solutions in their data centers. Tap into this library of new Open Networking resources to learn more about your next steps. The network of the future is unbounded, unlocked and open, advocating for cost-effective solutions—solutions that are delivered faster, are more capable of scaling...Read More
  • Top 10 Obstacles for Personalization and How to Overcome Them

    Top 10 Obstacles for Personalization and How to Overcome Them

    Personalization is no longer just a buzzword, but a critical part of online marketing and sales strategies for increasing sales and customer satisfaction by creating a more personal customer experience. Many studies have come out over the years to validate this, including this recent 2019 report by Researchscape International and Evergage Inc. that surveyed over...Read More
  • Chief Digital Officer Role Aiding Digital Transformation, Says Mindtree Study

    Chief Digital Officer Role Aiding Digital Transformation, Says Mindtree Study

    “With technology change accelerating, the CDO needs to master technologies like cloud and AI and deeply understand the business to be successful. They also need to understand organizational culture and navigate change management expertly to succeed.” The study, which was carried out in partnership with Researchscape International, surveyed 323 respondents from the UK and US....Read More
  • Chief Digital Officer Role Having Powerful Impact on Digital Transformation: Mindtree Survey

    Chief Digital Officer Role Having Powerful Impact on Digital Transformation: Mindtree Survey

    Mindtree, a global technology services and digital transformation company, today published the results of a survey providing insights about the relevance and staying power of the Chief Digital Officer (CDO) position… …Unlike other published surveys about the CDO role which have focused on the opinions of C-level executives, Mindtree’s survey included data from 323 global...Read More
  • The Impact of the Agency Selection Process on Public Relations Programs & Outcomes

    The Impact of the Agency Selection Process on Public Relations Programs & Outcomes

    In the spring of 2019 CommunicationsMatch and RFP Associates partnered with Researchscape International to conduct a survey of chief communications officers and senior executives at Fortune 1000 corporations and large non-profit organizations, regarding their communications agency search and hiring practices… Read the full whitepaper at The Institute for PRRead More
  • Thoughts on CDPs: Do You Want Data or Intelligence?

    Thoughts on CDPs: Do You Want Data or Intelligence?

    Credit Sesame, the leading financial health management platform, today announced new survey findings that reveal the toll poor credit health takes on mental and physical health for a majority of U.S. consumers. The most striking results from the survey found that consumers desire good credit, so much so that 55% would give up sex for...Read More
  • The state of open networking study

    The state of open networking study

    A recent study by Researchscape International shows that IT leaders are embracing open networking to power their data center transformation initiatives Decision makers at today’s global enterprises are seeking to take advantage of innovative technologies like multi-cloud, 5G, AI, and high-bandwidth streaming. Most have realized that traditional, proprietary infrastructures are not up to the task....Read More
  • Insurers: Reach the Right Customers (and Make Them Love You)

    Insurers: Reach the Right Customers (and Make Them Love You)

    …Customers, both existing and prospective, have come to expect personalised communications – 87% of marketers claim that personalised relationships with customers have led to more interactions and higher website traffic, according to a 2018 study from Researchscape International… Read the entire article at DatamineRead More
  • Benchmark Study Reveals Open Infrastructure at the Core of Data Center Transformations

    Benchmark Study Reveals Open Infrastructure at the Core of Data Center Transformations

    Cumulus Networks, the leaders in building open, modern, and scalable networks, today released research conducted by Researchscape International that shows IT leaders have reached the breaking point with proprietary infrastructure and open networking is their new norm. While more than half of technology leaders are interested in adopting more open technology, 70% of companies are...Read More
  • The Rise of Artificial Intelligence in Marketing

    The Rise of Artificial Intelligence in Marketing

    …Studies have shown using AI to deliver personalized content on websites presents significant improvements in performance. One recent study, done by Evergage and Researchscape International reported a 63 percent improvement in conversion rates when marketers used AI… Read the entire post at Paul DughiRead More
  • Building Loyalty Has Its Own Rewards

    Building Loyalty Has Its Own Rewards

    There’s little doubt that loyalty programs pay off for c-store operators. Loyalty program members are known to purchase more, bringing a higher basket ring per shopping trip. How much more do they spend? According to the June 2019 “C-Store Shopper Report: How to Fuel Customer Loyalty” by Researchscape International, commissioned by software developer PDI, rewards members...Read More
  • Mindtree Survey on the Role of  Chief Digital Officers

    Mindtree Survey on the Role of Chief Digital Officers

    Mindtree, a leading IT services company, has partnered with Researchscape International on a custom research project. Mindtree’s survey included data from 323 global business and IT professionals in the U.S. and U.K who work under a CDO. These professionals play a large role in executing on the vision of the CDO and have a valuable perspective about...Read More
  • Location, Location, Location | Building a Strong Patient Connection

    Location, Location, Location | Building a Strong Patient Connection

    The majority of consumers (69%) have stayed with the same primary care doctor for three or more years, according to a survey of 1,000 American consumers from 4A’s Research and Researchscape, an agile market research consultancy. Once patients find a doctor they like, they tend to stick around. Read the rest at 4ARead More
  • Guest Blog: Shock and Awe – A Guide to Creating A Customer Experience They’ll Talk About For Life

    Guest Blog: Shock and Awe – A Guide to Creating A Customer Experience They’ll Talk About For Life

    …According to a Researchscape International study​, the top benefits of personalization include, improved customer experience (55%), improved brand perception (39%), and increased lead generation and customer acquisition (46%). Trust me. Personalization is how you will truly awe them… Read the whole article at Shep HykenRead More
  • Survey Finds That 44 Percent of Business Owners Not Ready for a Recession

    Survey Finds That 44 Percent of Business Owners Not Ready for a Recession

    Our last recession was ten years ago, and today we are almost 4.5 years overdue for another one. In response to the potential for an upcoming recession, BlueVine, a small business funding company, partnered with a market research firm, Researchscape to survey 1,000 small businesses. The survey reveals how many small business owners are worried...Read More
  • BlueVine Survey: The State of Small Business Banking in the U.S.

    BlueVine Survey: The State of Small Business Banking in the U.S.

    Despite the fact that small businesses are the lifeline to our economy, it appears that a majority of them experience significant challenges with their current small business banking services. According to a survey of over 1,000 business owners conducted by BlueVine and Researchscape, only 9 percent of small business owners say their current bank meets...Read More
  • New RFP Research Provides Perspective on Agency-Client Relationships

    New RFP Research Provides Perspective on Agency-Client Relationships

    Agency owners want clients to be happy with the results they provide – that’s one of the reasons they are in the business. A recent research project about the RFP process shows that one out of three clients are dissatisfied with their agencies. In this episode, Chip and Gini discuss why a third of your...Read More
  • 4 Things Large Nonprofits Miss When Redesigning their Website

    4 Things Large Nonprofits Miss When Redesigning their Website

    Personalization is key to standing out in an increasingly-crowded digital media environment. According to a study by Everage and Researchscape International, personalization leads to a 55% increase in visitor engagement, a 55% improvement in customer experience, a 39% improvement in brand perception, and increased conversion rates by 51%. Those are pretty significant numbers, and by...Read More
  • Top Takeaways from the 2019 U.S. Small Business Technology Trends Report – Salon and Spa Market

    Top Takeaways from the 2019 U.S. Small Business Technology Trends Report – Salon and Spa Market

    As a result, many small salons business owners are evaluating and implementing software tools that not only enable them to remain competitive, but that also empower growth. To understand this shift and how it impacts our customers’ needs, DaySmart Software, the makers of Salon Iris business management software, partnered with research firm Researchscape International to survey...Read More
  • Majority of Small Businesses Not Ready for a Recession

    Majority of Small Businesses Not Ready for a Recession

    It has been over a decade since the last recession, which crippled many small businesses. The day doesn’t pass where an economist doesn’t warn of a downturn. Have the entrepreneurs learned from the events of the Great Recession? According to a new poll by BlueVine in partnership with Researchscape , the answer is, sadly, no.  Of...Read More

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