Replace Annual Plans with Agile Strategic Planning
While we use agile software development, we only recently switched to agile strategic planning.
The 12 Methodology Questions You Must Be Prepared to Answer About Your Survey
Reporters are trained to ask these key questions about survey research results.
Maximizing Respondents’ Cooperation: Applying H.P. Grice’s 4 Cooperative Maxims
Respondents apply a conversational frame when answering survey questions.
Trends in 2023 Survey News Releases
Two key trends are the increase links to lead-generation forms and the increased bundling of B2C surveys with B2B surveys.
10 Tips for Questionnaire Design
When I’m reviewing a questionnaire, here are the top 10 things I remind my co-authors: Keep the respondent in mind – Write from their point of view,...
Using AI to Eliminate My Job
For 9 years, I’ve been training an AI to do my job. Sadly I couldn’t hit up the neighborhood Jawas for an off-the-shelf droid, so we have had to...
Improving the Respondent Experience
Respondents are the life blood of survey research, and we regularly conduct research to serve them better. One item that surprised some attendees of...
The Ideal Survey Length
In a recent webinar, Aaron Platshon said in regard to survey length: “Eight minutes is the new ten minutes.” The advice had been to shorten surveys to ten minutes, but that’s no longer good enough.
Market Research Conference Calendar
Here are the major market research conferences on our radar. Jan 7 Excursion to CES® 2024 Insights Assocation Las Vegas Jan 21-24 2024 CEO Summit...
Issues with Grid Questions
Grid or matrix questions are a concise technique for visually representing a series of items to be rated on a common scale. Unfortunately, grid questions raise a number of issues.
6 Ways to Outcompete Other Newsmaker Surveys
The pitching of newsmaker surveys is becoming more competitive, with PR professionals improving the comprehensiveness of their campaigns.
Common Mistakes when Writing Survey News Releases
Survey news releases have their own unique needs, in part due to the statistical material they present. Here are some common mistakes made when...