When Generative AI Gets Research Wrong
Generative AI makes significant mistakes interpreting survey research, including these three common errors.
Surveying Your Way Out of a Crisis
A customer complaint went viral. The anecdote reinforced negative brand perceptions. The story was not going away. Initial corporate responses hadn’t worked.
Rewrite Agreement Scales to Eliminate Acquiescence Bias
Agreement scales, one of the most popular types of questions, are also one of the least reliable types of questions.
Survey Nationally, Pitch Locally
Being able to pitch newsmaker survey results locally in addition to nationally opens up many additional journalists to reach out to.
The Surprising State of Content Collaboration
Our survey of content creators revealed that collaboration is widespread and surprisingly quick.
Measuring the ROI of PR
Collaborate with MRX and marketing then connect PR to business outcomes to determine the Return on Investment from public relations.
The 12 Methodology Questions You Must Be Prepared to Answer About Your Survey
Reporters are trained to ask these key questions about survey research results.
The Press Doesn’t Care About Your ICP
Surveying your ideal customer profile (ICP) can actually work against you when creating media-worthy studies.
Collaborating to Design Effective Questionnaires
Here’s a five-step agenda for running effective meetings to design questionnaires.
Market Research Conference Calendar
Here are the major market research conferences on our calendar, sorted by month.
Hot Topics, Cool Data: Stand Out with Newsmaker Surveys
In a recent webinar, we shared strategies for newsmaker surveys that will resonate with journalists and create buzz.
Pros and Cons of Including Partial Responses to Surveys
Our standard practice for B2B surveys and surveys of our clients’ own house lists is to include incomplete responses.