10 Tips for Questionnaire Design
When I’m reviewing a questionnaire, here are the top 10 things I remind my co-authors: Keep the respondent in mind – Write from their point of view,...
Using AI to Eliminate My Job
For 9 years, I’ve been training an AI to do my job. Sadly I couldn’t hit up the neighborhood Jawas for an off-the-shelf droid, so we have had to...
Improving the Respondent Experience
Respondents are the life blood of survey research, and we regularly conduct research to serve them better. One item that surprised some attendees of...
The Ideal Survey Length
In a recent webinar, Aaron Platshon said in regard to survey length: “Eight minutes is the new ten minutes.” The advice had been to shorten surveys to ten minutes, but that’s no longer good enough.
Issues with Grid Questions
Grid or matrix questions are a concise technique for visually representing a series of items to be rated on a common scale. Unfortunately, grid questions raise a number of issues.
6 Ways to Outcompete Other Newsmaker Surveys
The pitching of newsmaker surveys is becoming more competitive, with PR professionals improving the comprehensiveness of their campaigns.
Common Mistakes when Writing Survey News Releases
Survey news releases have their own unique needs, in part due to the statistical material they present. Here are some common mistakes made when...
A Decade of Continuous Innovation
As we celebrate our 10th anniversary since the founding of Researchscape, I have a newfound appreciation for our dedication to continuous...
Yes/No Questions vs. All-That-Apply Questions
Sometimes you have to say “No” to yes/no questions! While such questions are easy to write, they are not right for every task.
The Case for Fully Labeled Scales
Your client says that questionnaire you’re writing should ask your customers “What is your overall satisfaction with our product?” and should use a...
Weighting Survey Results
The American Association of Public Opinion Researchers encourages journalists to ask how newsmaker surveys were weighted. Yet, of surveys announced...
Report Survey Results without Parroting the Questionnaire
When you analyze and report survey results, focus on the story you want to tell – don’t assume the questionnaire’s structure is the best for...