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The 12 Methodology Questions You Must Be Prepared to Answer About Your Survey

The 12 Methodology Questions You Must Be Prepared to Answer About Your Survey

by Jeffrey Henning | Apr 23, 2025 | Blog

Reporters are trained to ask these key questions about survey research results.

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The Press Doesn’t Care About Your ICP

The Press Doesn’t Care About Your ICP

by Jeffrey Henning | Mar 30, 2025 | Blog

Surveying your ideal customer profile (ICP) can actually work against you when creating media-worthy studies.

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Collaborating to Design Effective Questionnaires

Collaborating to Design Effective Questionnaires

by Jeffrey Henning | Feb 3, 2025 | Blog

Here’s a five-step agenda for running effective meetings to design questionnaires.

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Market Research Conference Calendar

Market Research Conference Calendar

by Jeffrey Henning | Jan 5, 2025 | Blog

Here are the major market research conferences on our calendar, sorted by month.

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Hot Topics, Cool Data: Stand Out with Newsmaker Surveys

Hot Topics, Cool Data: Stand Out with Newsmaker Surveys

by Jeffrey Henning | Dec 16, 2024 | Blog

In a recent webinar, we shared strategies for newsmaker surveys that will resonate with journalists and create buzz.

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Pros and Cons of Including Partial Responses to Surveys

Pros and Cons of Including Partial Responses to Surveys

by Jeffrey Henning | Nov 4, 2024 | Blog

Our standard practice for B2B surveys and surveys of our clients’ own house lists is to include incomplete responses.

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Thought Leadership Programs for B2B PR Professionals

Thought Leadership Programs for B2B PR Professionals

by Jeffrey Henning | Oct 18, 2024 | Blog

Thought leadership typically requires innovative thoughts. And that often comes from conducting original research.

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Easier and Faster than You Think to Make News around the World

Easier and Faster than You Think to Make News around the World

by Jeffrey Henning | Sep 12, 2024 | Blog

When you want to make news around the world, consider a newsmaker survey fielded in multiple countries.

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When and How to Use Bipolar Scales

When and How to Use Bipolar Scales

by Jeffrey Henning | Aug 31, 2024 | Blog

Consider using unipolar instead of bipolar scales, if possible. When keeping a bipolar scale, use newer formats.

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The Myth of Margin of Error

The Myth of Margin of Error

by Jeffrey Henning | Jul 31, 2024 | Blog

Margin of error as popularly understood overstates the reliability of research results in at least three key ways, because it ignores other sources of error.

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Measurement Matters: Insights from PR Council and AMEC’s Industry Survey

Measurement Matters: Insights from PR Council and AMEC’s Industry Survey

by Jeffrey Henning | Jun 7, 2024 | Blog

We surveyed agencies and brands about their measurement practices.

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Setting Goals for PR Surveys

Setting Goals for PR Surveys

by Jeffrey Henning | May 7, 2024 | Blog

Goals for newsmaker surveys focus your efforts and save you time and budget. Common goals might serve either the long term or short term.

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