Blog

Using Researchscape, an agile market research consultancy, 4A’s Research surveyed 1048 people to learn about consumer participation in online events and how brands can use them to reach consumers. The results were quite surprising; 49% of respondents have not watched a pre-recorded online event and 55% have not watched a live online event during this...Read More

In this summary of the first webinar in our series – The COVID-19 Reset: A Value-Based Strategic Path Forward – distinguished professors Noel Capon (Columbia Business School) and Amy C. Edmondson (Harvard Business School), and Founder & CRO of Researchscape, Jeffrey Henning, share key insights into understanding how value is changing for clients and consumers,...Read More

Surveys can support the stories you want to tell, to build awareness and generate leads. But these are not normal times. As a result, we’ve realigned our shared omnibus surveys of U.S. adults to better meet today’s market conditions. The classic tradeoff has always been “good, fast, or affordable, pick any two.” Until this month,...Read More

As part of our new webinar series, KG Connects, we recently invited Jeffrey Henning and Tony Cheevers of Researchscape to give attendees an overview of the types of PR surveys and custom research they have been working on during the COVID-19 crisis, as well as their best practices for conducting newsworthy surveys. As PR practitioners, we know...Read More

Join distinguished professors and authors Noel Capon, Columbia University Business School, author of Managing MARKETING in the 21st Century; Amy C. Edmondson, Harvard Business School, author of The Fearless Organization; and Jeffrey Henning, Chief Research Officer of Researchscape, for a discussion on a value-based strategic approach to responding to COVID-19. Read about the webinar and...Read More

According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale. Talend, which supports cloud and big data integration software, surveyed the international consumer and IT business...Read More

A recent survey on U.S. consumer behavior and attitude toward online learning as a result of COVID-19, shows that more than 70 percent of respondents have an increased interest in further education. In addition, 82 percent are interested in some form of online education, and 40 percent are drawn to pursuing further education… …This report...Read More

In a recent study, titled, “2019 Trends in Personalization Report” (Evergage/Researchscape), 98% of respondents indicated that they felt personalization helps advance customer relationships, with 70% saying it has a “strong” or “extremely strong” effect. Read the entire article at Arkansas GraphicsRead More

Research in a crisis is key to understanding audiences, as Jeffrey Henning, chief research officer of Researchscape, CommunicationsMatch’s research partner, notes in a new article for Market Research Institute International. Click here… …In a fast-moving crisis, it is important that research can be conducted quickly and cost-efficiently. Researchscape’s highly-automated research process provides clients the ability to...Read More

A consumer survey, conducted by Researchscape on behalf of Zynstra, an NCR company, found 15% of shoppers will leave a convenience store and abandon their purchase after just one minute of waiting in line with nearly half of these shoppers leaving after only 30 seconds. The survey, which polled 1,000 shoppers — ages ranging from...Read More

Together with Researchscape International, Evergage has conducted and published our well-known “Trends in Personalization” study for the last six years… …Each year, the highly anticipated findings are cited by top business and industry publications – including Forbes, EContent, eMarketer, Loyalty360, RetailWire, and many more. We are proud to offer this report and contribute actionable information...Read More

…according to one study, 79% of companies that exceed their revenue goals have a documented strategy for personalized marketing. This likely comes as no surprise to content marketers who already recognize the power of personalization. A study by Evergage and Researchscape International of 314 marketing professionals in a variety of industries and locations, illustrates this...Read More

…From a larger lens, the industry has witnessed a massive shift to open infrastructure. One study by Researchscape noted that 70% of companies are turning to open networking to take advantage of innovative technologies like AI. More so, as IT leaders continue to see the benefits of open infrastructure and the critical role it plays...Read More

..“Effective personalization establishes that win-win relationship: Your customers get a better experience, and you get access to the data you need to treat them better.” It’s mutually beneficial – the more you know about your audiences, the more helpful and impactful you can be, when you use that info wisely… …In our own annual trends...Read More

…According to the 2019 Trends in Personalization Report by Researchscape International and Evergage, Inc., the majority of marketers (98%) agree that personalization helps advance customer relationships. Among these marketers, 70% claim that personalization has a strong impact on delivering better customer experiences, increasing loyalty and generating measurable ROI… Read the rest of the article at ForbesRead More

According to data from Evergage/Researchscape International, marketers are starting to “get” one of the most fundamental values of personalized experiences. Yes, personalization drives immediate sales, but more importantly, it creates better customer experiences and higher customer loyalty, which drive better ROI over time. The shift from a short-term to a long-term perspective is great news...Read More

According to data from Evergage/Researchscape International, marketers are starting to “get” one of the most fundamental values of personalized experiences. Yes, personalization drives immediate sales, but more importantly, it creates better customer experiences and higher customer loyalty, which drive better ROI over time. The shift from a short-term to a long-term perspective is great news...Read More

…A 2019 study of 314 marketing professionals by Evergage and Researchscape International found that major retailers, such as Carhartt and Zumiez, are successfully using machine learning to boost online sales conversions. The retailers use machine learning to consider individual shoppers’ past session activity and purchase history to customize the user experience in real-time at every step of...Read More

…Trifacta did its best to describe the causes and effects of poor data quality, as well as the most common data sources and data wrangling activities, in its new report, titled “Obstacles to AI & Analytics Adoption in the Cloud.” The study, officially released today, is based largely on a survey of 600 high-ranking, U.S.-based...Read More

…The survey found that companies are most interested in customer data, financial data, employee data, and sales transactions. Only 14% of survey respondents said they had access to all the data sources they needed. Bringing in external data presents a new set of challenges. Survey respondents said that common barriers to combining data sources are:...Read More

…“The growth of cloud computing is fundamental to the future of AI, analytics and machine learning initiatives,” said Trifacta CEO Adam Wilson. “Unfortunately, the pace and scale at which this growth is happening underscores the need for coordinated data preparation, as data quality remains one of the largest obstacles in every organization’s quest to modernize...Read More

…The Road to Rewards Report 2019 addresses top challenges facing CPG brands and retailers including grocery and convenience stores. The report examines how they can improve their loyalty programs, better understand the data they have now in order to anticipate what their customers want next, and be ready to adapt to changing consumer needs and...Read More

…”We classified 27% of the NFL fans that we talked with are at least a little superstitious,” says Jeffery Henning who runs ResearchScape, a Florida market research company.  “They often had very elaborate rituals that often, for some reason, involved clothing and laundering and laundry schedules,” Henning told KCUR.  The survey, he said, also showed 21%...Read More

Contrary to widespread thinking that the chief digital officer position has a short shelf-life, a large majority of business and IT professionals see their organization’s CDO as an effective change agent and champion for achieving digital transformation, according to a recent survey by technology consulting and services provider Mindtree. For its research, Mindtree partnered with...Read More

…The report addresses top challenges facing CPG brands and retailers, including grocery and convenience stores and examines how they can improve their programs, better understand their data and adapt to changing consumer needs. The 2019 survey was conducted among 2,221 consumers and 239 convenience retailers, grocers and CPG participants in the United States by ResearchScape,...Read More

…“This year’s survey data reinforces what we’ve seen in previous years – that consumers prefer loyalty programs that are easy to use and provide everyday value,” said Brandon Logsdon, president and general manager of marketing cloud solutions at PDI. The Road to Rewards 2019 survey was conducted among 2,221 consumers and 239 convenience retailers, grocers...Read More

…Over half (55%) of marketers have indicated that they have insufficient data for effective email personalization (Evergage and Researchscape International’s 2018 Trends in Personalization report). This may be due to inadequate data-capturing capabilities as well as having data for the same contact spread across separate silos that aren’t designed to communicate… Read the entire article...Read More

…The Road to Rewards Report 2019 addresses top challenges facing CPG brands and retailers including grocery and convenience stores. The report examines how they can improve their loyalty programs, better understand the data they have now in order to anticipate what their customers want next, and be ready to adapt to changing consumer needs and...Read More

Researchscape found that 70% of companies surveyed are using open networking solutions in their data centers. Tap into this library of new Open Networking resources to learn more about your next steps. The network of the future is unbounded, unlocked and open, advocating for cost-effective solutions—solutions that are delivered faster, are more capable of scaling...Read More

Personalization is no longer just a buzzword, but a critical part of online marketing and sales strategies for increasing sales and customer satisfaction by creating a more personal customer experience. Many studies have come out over the years to validate this, including this recent 2019 report by Researchscape International and Evergage Inc. that surveyed over...Read More

“With technology change accelerating, the CDO needs to master technologies like cloud and AI and deeply understand the business to be successful. They also need to understand organizational culture and navigate change management expertly to succeed.” The study, which was carried out in partnership with Researchscape International, surveyed 323 respondents from the UK and US....Read More

Mindtree, a global technology services and digital transformation company, today published the results of a survey providing insights about the relevance and staying power of the Chief Digital Officer (CDO) position… …Unlike other published surveys about the CDO role which have focused on the opinions of C-level executives, Mindtree’s survey included data from 323 global...Read More

In the spring of 2019 CommunicationsMatch and RFP Associates partnered with Researchscape International to conduct a survey of chief communications officers and senior executives at Fortune 1000 corporations and large non-profit organizations, regarding their communications agency search and hiring practices… Read the full whitepaper at The Institute for PRRead More

Credit Sesame, the leading financial health management platform, today announced new survey findings that reveal the toll poor credit health takes on mental and physical health for a majority of U.S. consumers. The most striking results from the survey found that consumers desire good credit, so much so that 55% would give up sex for...Read More

A recent study by Researchscape International shows that IT leaders are embracing open networking to power their data center transformation initiatives Decision makers at today’s global enterprises are seeking to take advantage of innovative technologies like multi-cloud, 5G, AI, and high-bandwidth streaming. Most have realized that traditional, proprietary infrastructures are not up to the task....Read More

…Customers, both existing and prospective, have come to expect personalised communications – 87% of marketers claim that personalised relationships with customers have led to more interactions and higher website traffic, according to a 2018 study from Researchscape International… Read the entire article at DatamineRead More

Cumulus Networks, the leaders in building open, modern, and scalable networks, today released research conducted by Researchscape International that shows IT leaders have reached the breaking point with proprietary infrastructure and open networking is their new norm. While more than half of technology leaders are interested in adopting more open technology, 70% of companies are...Read More

…Studies have shown using AI to deliver personalized content on websites presents significant improvements in performance. One recent study, done by Evergage and Researchscape International reported a 63 percent improvement in conversion rates when marketers used AI… Read the entire post at Paul DughiRead More

There’s little doubt that loyalty programs pay off for c-store operators. Loyalty program members are known to purchase more, bringing a higher basket ring per shopping trip. How much more do they spend? According to the June 2019 “C-Store Shopper Report: How to Fuel Customer Loyalty” by Researchscape International, commissioned by software developer PDI, rewards members...Read More

Mindtree, a leading IT services company, has partnered with Researchscape International on a custom research project. Mindtree’s survey included data from 323 global business and IT professionals in the U.S. and U.K who work under a CDO. These professionals play a large role in executing on the vision of the CDO and have a valuable perspective about...Read More

The majority of consumers (69%) have stayed with the same primary care doctor for three or more years, according to a survey of 1,000 American consumers from 4A’s Research and Researchscape, an agile market research consultancy. Once patients find a doctor they like, they tend to stick around. Read the rest at 4ARead More

…According to a Researchscape International study​, the top benefits of personalization include, improved customer experience (55%), improved brand perception (39%), and increased lead generation and customer acquisition (46%). Trust me. Personalization is how you will truly awe them… Read the whole article at Shep HykenRead More

Our last recession was ten years ago, and today we are almost 4.5 years overdue for another one. In response to the potential for an upcoming recession, BlueVine, a small business funding company, partnered with a market research firm, Researchscape to survey 1,000 small businesses. The survey reveals how many small business owners are worried...Read More

Despite the fact that small businesses are the lifeline to our economy, it appears that a majority of them experience significant challenges with their current small business banking services. According to a survey of over 1,000 business owners conducted by BlueVine and Researchscape, only 9 percent of small business owners say their current bank meets...Read More

Agency owners want clients to be happy with the results they provide – that’s one of the reasons they are in the business. A recent research project about the RFP process shows that one out of three clients are dissatisfied with their agencies. In this episode, Chip and Gini discuss why a third of your...Read More

Personalization is key to standing out in an increasingly-crowded digital media environment. According to a study by Everage and Researchscape International, personalization leads to a 55% increase in visitor engagement, a 55% improvement in customer experience, a 39% improvement in brand perception, and increased conversion rates by 51%. Those are pretty significant numbers, and by...Read More

As a result, many small salons business owners are evaluating and implementing software tools that not only enable them to remain competitive, but that also empower growth. To understand this shift and how it impacts our customers’ needs, DaySmart Software, the makers of Salon Iris business management software, partnered with research firm Researchscape International to survey...Read More

It has been over a decade since the last recession, which crippled many small businesses. The day doesn’t pass where an economist doesn’t warn of a downturn. Have the entrepreneurs learned from the events of the Great Recession? According to a new poll by BlueVine in partnership with Researchscape , the answer is, sadly, no.  Of...Read More

Economists don’t have a particularly bright view of the economy’s near future. Fears of a looming recession have been bubbling to the surface for some time, and experts are already expecting certain swaths of the population to be hit particularly hard this time around. Since SMBs are not immune to the effects of a large-scale...Read More

According to “2019 Trends in Personalization,” a report by Evergage and Researchscape International, a personalized experience results in an overall better customer experience (CX). Loyal fans appreciate the tailored customer journey created by brands that cater to their individual preferences—especially as the likes of Facebook and Netflix set the standard for customer expectations across all...Read More