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Yes/No Questions vs. All-That-Apply Questions

Yes/No Questions vs. All-That-Apply Questions

by Jeffrey Henning | Mar 31, 2022 | Blog

Sometimes you have to say “No” to yes/no questions. While yes/no questions are easy to write, they are not always the right question for a task. In...

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The Case for Fully Labeled Scales

The Case for Fully Labeled Scales

by Jeffrey Henning | Feb 28, 2022 | Blog

Your client says that questionnaire you’re writing should ask your customers “What is your overall satisfaction with our product?” and should use a...

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Weighting Survey Results

Weighting Survey Results

by Jeffrey Henning | Jan 28, 2022 | Blog

The American Association of Public Opinion Researchers encourages journalists to ask how newsmaker surveys were weighted. Yet, of surveys announced...

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Report Survey Results without Parroting the Questionnaire

Report Survey Results without Parroting the Questionnaire

by Jeffrey Henning | Dec 20, 2021 | Blog

When you analyze and report survey results, focus on the story you want to tell – don’t assume the questionnaire’s structure is the best for...

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Rewrite Agreement Scales to Eliminate Acquiescence Bias

Rewrite Agreement Scales to Eliminate Acquiescence Bias

by Jeffrey Henning | Nov 17, 2021 | Blog

Agreement scales, measuring how much the public agrees or disagrees with a particular idea, are one of the most popular types of questions....

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Asking About Race and Ethnicity

Asking About Race and Ethnicity

by Jeffrey Henning | Oct 28, 2021 | Blog

The U.S. Census Bureau has been slowly releasing data from the 2020 Census and as a result we’ve made a couple of updates to our work. First, and...

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Pros and Cons of Including Partial Responses to Surveys

Pros and Cons of Including Partial Responses to Surveys

by Jeffrey Henning | Sep 30, 2021 | Blog

Our standard practice for business-to-business surveys and surveys of our clients’ own house lists is to include the responses from incomplete...

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When and How to Use Bipolar Scales

When and How to Use Bipolar Scales

by Jeffrey Henning | Aug 31, 2021 | Blog

Bipolar scales such as Completely dissatisfied to Completely satisfied tend to be overused and misused in survey research today and can often be...

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The Case for 5-Point Unipolar Scales

The Case for 5-Point Unipolar Scales

by Jeffrey Henning | Jul 30, 2021 | Blog

As teams assemble questionnaires for us to review, these draft survey instruments often end up with a mishmash of scales, with different questions...

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Rating Scales to use when Writing Surveys

Rating Scales to use when Writing Surveys

by Jeffrey Henning | Jun 16, 2021 | Blog

An easy way to follow the best practice of using 5-point fully-labeled unipolar scales when writing surveys is to use common rating scales like the...

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Conducting C-Suite Surveys in 2021

Conducting C-Suite Surveys in 2021

by Jeffrey Henning | Feb 8, 2021 | Blog

When I first started out in research, we would conduct executive interviews face-to-face. I would often both cold-call the executives in advance and...

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Data Quality and the Tragedy of Mistrust

by Logan Mine | Sep 23, 2020 | Blog, MRII

At the ESOMAR Insights Festival last week, Pete Cape of Dynata provided a wide-ranging “State of the Panel Industry” address, focusing on the theme...

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The Questions That Leaders Should Ask When Presented Results

by Logan Mine | Jun 3, 2020 | Blog, MRII

At the Insights Association NEXT conference yesterday, Andrea Jones-Rooy of New York University shared some perspectives for the questions that...

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The Questions that Leaders Should Ask About Data

The Questions that Leaders Should Ask About Data

by Jeffrey Henning | Jun 3, 2020 | Blog

At the Insights Association NEXT conference yesterday, Andrea Jones-Rooy of New York University shared some perspectives for the questions that...

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Scenario Planning For Insights Professionals

by Logan Mine | May 18, 2020 | Blog, MRII

I recently was reviewing this scenario-planning workshop, not realizing it was run by Carol Shea, of Olivetree Insights. Seeing it, I reached out to...

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Migrating Qualitative Projects Online

by Logan Mine | Apr 13, 2020 | Blog, MRII

The Insights Association ran a great webinar on “Migrating Qualitative Projects Online” with Katrina Noelle of KNow Research and Scoot Insights and...

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Conducting Research During A Pandemic

by Logan Mine | Mar 21, 2020 | Blog, MRII

What should we keep in mind while conducting research during a pandemic? Good researchers, qual and quant, are empathetic. They empathize with...

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Life Shifts Across Three Generations

by Logan Mine | Mar 4, 2020 | Blog, MRII

At Quirks Brooklyn yesterday, Lori Bitter of AARP and Alison Bryant and Lisa Cooper of RTi Research discussed their research into life shifts among...

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Segmentation At Scale: Applying Segments To A Panel

by Logan Mine | Mar 3, 2020 | Blog, MRII

At Quirks Brooklyn today, Rick Stringer, Crayola’s vice president of customer solutions, recounted “how Crayola tied consumers’ mindsets,...

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How First-Party Data Can Help Build Direct Customer Relationships

by Logan Mine | Mar 3, 2020 | Blog, MRII

At Quirks Brooklyn today, Deepa Iyer from Fossil Group, joined by Jackie Lorch from Dynata, discussed “how Fossil Group incorporates first-party...

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Mind Modeling: Identifying Cheez-It’s Distinctive Attributes

by Logan Mine | Mar 3, 2020 | Blog, MRII

At Quirks Brooklyn, Tim Hoskins of Quester shared a Kellogg’s case study. “Kellogg’s was stuck in a rut trying to identify a new and compelling way...

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Learning About Root Causes Of Negativity Without Asking

by Logan Mine | Feb 13, 2020 | Blog, MRII

The Hungarian airline Wizz Air has grown from 2 million passengers in 2005 to 39.8 million last year.  However, due in part to this rapid ascent,...

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5 Signs UX Research Is More Important Than Ever

by Logan Mine | Feb 12, 2020 | Blog, MRII

At the Quirks Event in London yesterday, Rick Kelly and Calista Corley of Fuel Cycle discussed the rise and transformation of UX (User Experience)...

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7 Tips For Survey Design For “Generation Overload”

by Logan Mine | Feb 12, 2020 | Blog, MRII

At the Quirks Event in London yesterday, Nadja Böhme of Factworks and Pete Cape of Dynata shared tips for designing research for “Generation...

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Challenges Using Personality Tests In Market Research

by Logan Mine | Feb 11, 2020 | Blog, MRII

At the Quirks Event in London today, Jon Puleston of Kantar discussed the challenges with using traditional personality tests in commercial market...

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