In a recent webinar, Aaron Platshon said in regard to survey length: “Eight minutes is the new ten minutes.” The advice had been to shorten surveys to ten minutes, but that’s no longer good enough.

Grid or matrix questions are a concise technique for visually representing a series of items to be rated on a common scale. Unfortunately, grid questions raise a number of issues.

Sometimes you have to say “No” to yes/no questions! While such questions are easy to write, they are not right for every task.

Your client says that questionnaire you’re writing should ask your customers “What is your overall satisfaction with our product?” and should use a...

Agreement scales, measuring how much the public agrees or disagrees with a particular idea, are one of the most popular types of questions....

The U.S. Census Bureau has been slowly releasing data from the 2020 Census and as a result we’ve made a couple of updates to our work. First, and...