Be a Leader, Not a Boss
In the second virtual webinar in a new series hosted by O’Dwyer’s and moderated by our very own Tony Cheevers, there was a focus on “The Great...
A Decade of Continuous Innovation
As we celebrate our 10th anniversary since the founding of Researchscape, I have a newfound appreciation for our dedication to continuous...
Yes/No Questions vs. All-That-Apply Questions
Sometimes you have to say “No” to yes/no questions. While yes/no questions are easy to write, they are not always the right question for a task. In...
The Case for Fully Labeled Scales
Your client says that questionnaire you’re writing should ask your customers “What is your overall satisfaction with our product?” and should use a...
Weighting Survey Results
The American Association of Public Opinion Researchers encourages journalists to ask how newsmaker surveys were weighted. Yet, of surveys announced...
Report Survey Results without Parroting the Questionnaire
When you analyze and report survey results, focus on the story you want to tell – don’t assume the questionnaire’s structure is the best for...
Rewrite Agreement Scales to Eliminate Acquiescence Bias
Agreement scales, measuring how much the public agrees or disagrees with a particular idea, are one of the most popular types of questions....
Asking About Race and Ethnicity
The U.S. Census Bureau has been slowly releasing data from the 2020 Census and as a result we’ve made a couple of updates to our work. First, and...
Pros and Cons of Including Partial Responses to Surveys
Our standard practice for business-to-business surveys and surveys of our clients’ own house lists is to include the responses from incomplete...
When and How to Use Bipolar Scales
Bipolar scales such as Completely dissatisfied to Completely satisfied tend to be overused and misused in survey research today and can often be...
The Case for 5-Point Unipolar Scales
As teams assemble questionnaires for us to review, these draft survey instruments often end up with a mishmash of scales, with different questions...
Rating Scales to use when Writing Surveys
An easy way to follow the best practice of using 5-point fully-labeled unipolar scales when writing surveys is to use common rating scales like the...