PR Surveys

Creating stories for clients that will excite the media is rarely easy. Events, accolades, and product launches only go so far. How do you generate stories that attract media attention from publications like Fortune, Forbes, and Newsweek or trade publications like PC World, VentureBeat, or Chain Store Age?

Survey-based research gets your clients
the media coverage they want

You will have original research you can use to gain more media coverage.

Your original research will position your client as a thought leader.

You will be able to craft multiple stories from one research report.

As a boutique PR agency or lean communications department, you struggle with:

Uncovering media-worthy client stories.
Determining if your survey-based research is accurate.
Finding the right audience for your research.
Creating a survey that provides accurate results for your clients’ media pitches.

Responding to PR challenges

Professional survey research magnifies your effectiveness with—

Launching products: Using surveys to highlight larger trends in the market, to entice journalists to focus on your launch

Crisis communications: Measuring audience reaction in order to respond to actual sentiment rather than perceived sentiment

Generating leads: Collecting data that appeals to your prospects, to support a white paper, a webinar, or a viral infographic

Message testing: Crafting and refining messages that resonate

Tracking: Measuring public sentiment, brand awareness, and brand equity over time

Companies. Non-profits. Academic institutions. Government. Every type of organization has a story to tell that is crucial to communicating their key messages, building advocacy, informing the media and educating or simply engaging an audience.

At Researchscape International, we live at the intersection of market research and content. And our commitment to you is to deliver the highest quality newsmaker surveys to support your storytelling needs.