PR Surveys

Good stories rely on compelling content. Today’s content marketers, social media specialists, publicists, brand marketers, and crisis communicators are increasingly turning to survey research to generate credible data and information to support their storytelling.

RESPONDING TO PR CHANGES

Professional survey research magnifies your effectiveness with—

Launching products: Using surveys to highlight larger trends in the market, to entice journalists to focus on your launch

Crisis communications: Measuring audience reaction in order to respond to actual sentiment rather than perceived sentiment

Generating leads: Collecting data that appeals to your prospects, to support a white paper, a webinar, or a viral infographic

Message testing: Crafting and refining messages that resonate

Tracking: Measuring public sentiment, brand awareness, and brand equity over time

Companies. Non-profits. Academic institutions. Government. Every type of organization has a story to tell that is crucial to communicating their key messages, building advocacy, informing the media and educating or simply engaging an audience.

At Researchscape International, we live at the intersection of market research and content. And our commitment to you is to deliver the highest quality newsmaker surveys to support your storytelling needs.