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Top 10 Posts

  • Market Research Conference Calendar
  • When and How to Use Bipolar Scales
  • Pros and Cons of Including Partial Responses to Surveys
  • Rating Scales to use when Writing Surveys
  • The Ideal Survey Length
  • The Case for 5-Point Unipolar Scales
  • Social Media Satisfaction Survey
  • The 12 Methodology Questions You Must Be Prepared to Answer About Your Survey
  • 10 Tips for Questionnaire Design
  • Yes/No Questions vs. All-That-Apply Questions

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