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10 Content Marketing Facts That Will Surprise You
Content marketing is a mammoth, seemingly all-encompassing concept whose definition varies greatly depending on whom you ask. As such, firm figures...
Future Marketing Landscape Explored at AMA Boston Career Event
At the AMA Boston’s “The Future Marketing Landscape and Its Impact on Careers” event held at Microsoft’s Nerd Center, three leading marketing career...
Intermedia’s 2016 Crypto-Ransomware Report
Intermedia, a one-stop shop for cloud IT services, today released its 2016 Crypto-Ransomware Report, which surveyed nearly 300 expert IT...
Storytelling Through Agile Marketing
For all their talk about beefing up storytelling capabilities, most companies have done little to invest in the people who can make It happen....
Stuck In Old-School Mode: New Study Finds Enterprise Marketing Teams Are Slow to Transform to Embrace New Challenges
Even with declining commercial, display-ad and traditional marketing effectiveness, a new report by Skyword and Researchscape International found...
Market Research in 2016: A Look Ahead
Mobile, wearables, real-time data. The predictions for how technology will impact and change the market research industry are ever growing, but what...
55 Predictions for 2016 by Research Industry Thought Leaders
What would the end of year holiday season be without predictions for the coming year? In what’s become an annual tradition here on GreenBook Blog, I...
7 Deadly Sins Of Online Surveys
Online surveys have become the digital marketer’s chainsaw. A terrific research tool that can butcher marketing strategy with bad techniques and bad...
How B2B Companies Use Different Metrics to Determine Customer Satisfaction
Evaluating B2B customer relationships is tricky. Two of the most important tools at a company’s disposal are customer satisfaction (CSAT) surveys...
Researchscape International Reports Sightlines Member Satisfaction “Off the Charts” for B2B Service Providers
Researchscape International, a Boston-based professional market research firm, has completed analysis of a comprehensive survey of Sightlines member...
Financial Survey Shows Industry Growth By:Rebekah Harrison
International Boarding and Pet Services Association, in conjunction with business consultant Crystal Canine, recently commissioned Researchscape to...
Where Were All the Beauty Brands?
As the new director of brand partnerships in the beauty sector for Skyword, I was thrilled to find that the first conference we were hosting,...
Study: Majority of B2B Companies Slow to Reap Rewards of Data Analytics
Data Intensity and Researchscape International released the results of a survey on June 29, showing that 63 percent of B2B companies are frustrated...
91% of Marketers Use or Intend to Use Personalization Within the Next Year, While Half Plan to Increase Their Personalization Budgets
Real-time personalization provider Evergage recently published the results of a new survey revealing that 91% of marketers either use or intend to...
Instant.ly Expands Consumer Insights Portfolio With Instant.ly Concept Test
Today, Instant.ly, the world's first on-demand consumer insights platform, announced the expansion of its technology portfolio with the introduction...
Are We Giving Google Too Much Information?
For all its wonder, the Web can be a dangerous place. While certain groups complain about certain content, the real danger is always found in that...
Always on, always watching
Innovation is alive and well in the market research industry – and adjacent to it – if the GreenBook Insights Innovation Exchange (IIEX) conference,...
MRA Names Client Side Chairman
In the US, the Marketing Research Association (MRA) has appointed Nestle Purina PetCare insights exec Jill Donahue as its 2013-2014 Chairman.Read...
On trust, truth and transparency
Where most research conferences giddily chase hype, the annual conference of AAPOR doggedly pursues truth. The American Association for Public...
Interest in Video Game Consoles Driven by More Than Games
According to a Researchscape survey of 1,000 consumers, 9.8% of respondents without a video game console said it was the device they didn’t own that...