Ransomware – malware that gets on your customers’ computers, encrypts their data, and extorts a hefty ransom for the decryption keys – is a surging new threat, and what you don’t know about it can hurt you in three ways. One, as a user, you can become a ransomware victim yourself, facing a choice between paying an online criminal’s extortion demands or losing your data forever. Two, as a service provider, you can miss a golden opportunity to win new customers and expand your footprint with your existing customers. Three, you can lose customers and sales to competitors that recognize how serious a problem ransomware is for their customers and position themselves to fight it.

Read more in Ransomware: A Revenue Bonanza for Service Providers.