Pros and Cons of Including Partial Responses to Surveys
Our standard practice for B2B surveys and surveys of our clients’ own house lists is to include incomplete responses.
Our standard practice for B2B surveys and surveys of our clients’ own house lists is to include incomplete responses.
Thought leadership typically requires innovative thoughts. And that often comes from conducting original research.
When you want to make news around the world, consider a newsmaker survey fielded in multiple countries.
Consider using unipolar instead of bipolar scales, if possible. When keeping a bipolar scale, use newer formats.
Margin of error as popularly understood overstates the reliability of research results in at least three key ways, because it ignores other sources of error.
We surveyed agencies and brands about their measurement practices.