Conducting C-Suite Surveys in 2021

Conducting C-Suite Surveys in 2021

When I first started out in research, we would conduct executive interviews face-to-face. I would often both cold-call the executives in advance and then travel and do the interviews. Two of my favorite CTO interviews occurred when I was transferred to England for a...
The Questions that Leaders Should Ask About Data

The Questions that Leaders Should Ask About Data

At the Insights Association NEXT conference yesterday, Andrea Jones-Rooy of New York University shared some perspectives for the questions that leaders should ask when working with data scientists. As Andrea showed in her Venn diagram, where traditional researchers...
Asking Too Much

Asking Too Much

Respondents will answer the questions you ask, but they may not spend the effort to be accurate. For some questionnaires, it’s simply not possible. For instance, we were asked to run a matrix of 40 attributes about 8 brands (that’s 320 questions!). The kicker was that...

Helping You Through the Entire Survey Research Process

When I started Researchscape in 2012, it was with the vision of “Do It Together” research and “DIY Rescue” (Do It Yourself), to recognize the trend towards more and more business professionals conducting their own research through SurveyGizmo, SurveyMonkey, Question...

Market Research Conference Calendar – 2019

Here are the major market research conferences on our radar.Jan 7Excursion to CES® 2019Insights AssocationLas VegasJan 21-232019 CEO SummitInsights AssocationMiamiJan 24Kids & Youth Research 2019MRSLondonJan 29-31The Media Insights & Engagement...

The Diseconomies of Scale of Survey Research

Almost anything that you wish to purchase you can purchase at a lower price per unit if you buy in greater volume. Occasionally this will even kick in on the second item with “Buy Two Get One Free” offers. Are economies of scale an iron-clad law of the market?Not,...