Rating Scales to use when Writing Surveys

Rating Scales to use when Writing Surveys

An easy way to follow the best practice of using 5-point fully-labeled unipolar scales when writing surveys is to use common rating scales like the following. Common Unipolar Scales Frequency: Never, Rarely, Sometimes, Often, Always Importance: Unimportant,...
Conducting C-Suite Surveys in 2021

Conducting C-Suite Surveys in 2021

When I first started out in research, we would conduct executive interviews face-to-face. I would often both cold-call the executives in advance and then travel and do the interviews. Two of my favorite CTO interviews occurred when I was transferred to England for a...
The Questions that Leaders Should Ask About Data

The Questions that Leaders Should Ask About Data

At the Insights Association NEXT conference yesterday, Andrea Jones-Rooy of New York University shared some perspectives for the questions that leaders should ask when working with data scientists. As Andrea showed in her Venn diagram, where traditional researchers...
Asking Too Much

Asking Too Much

Respondents will answer the questions you ask, but they may not spend the effort to be accurate. For some questionnaires, it’s simply not possible. For instance, we were asked to run a matrix of 40 attributes about 8 brands (that’s 320 questions!). The kicker was that...

Issues with Grid Questions

Grid or matrix questions are a concise technique for visually representing a series of items to be rated on a common scale. Unfortunately, grid questions raise a number of issues: Most importantly, participants dislike them, and they lead to poorer quality data. Only...

Helping You Through the Entire Survey Research Process

When I started Researchscape in 2012, it was with the vision of “Do It Together” research and “DIY Rescue” (Do It Yourself), to recognize the trend towards more and more business professionals conducting their own research through SurveyGizmo, SurveyMonkey, Question...