Don’t Sneeze on a Tracker
The paradox at the heart of any good tracking study: change just enough to stay relevant, not so much that you lose valid comparisons.
Relationships between Journalism and Public Polling
The Roper Center hosted a panel on relationships between journalism and public polling.
The Case for 5-Point Unipolar Scales
As teams assemble questionnaires for us to review, these draft survey instruments often end up with a mishmash of scales, with different questions having scales with three, four, five, seven, eleven, or more items, as everyone incorporates their favorite scale. One of...
Data Cleansing for Surveys of Your Own List
Pay attention to list hygiene, deduplication, and incentive structure to guarantee your success with house-list surveys.
Yes/No Questions vs. All-That-Apply Questions
Sometimes you have to say “No” to yes/no questions! While such questions are easy to write, they are not right for every task.
Market Research Conference Calendar
Here are the major 2026 market research conferences on our radar, from around the world.