The Press Doesn’t Care About Your ICP
Surveying your ideal customer profile (ICP) can actually work against you when creating media-worthy studies.
Collaborating to Design Effective Questionnaires
Here’s a five-step agenda for running effective meetings to design questionnaires.
Market Research Conference Calendar
Here are the major market research conferences on our calendar, sorted by month.
Hot Topics, Cool Data: Stand Out with Newsmaker Surveys
In a recent webinar, we shared strategies for newsmaker surveys that will resonate with journalists and create buzz.
Pros and Cons of Including Partial Responses to Surveys
Our standard practice for B2B surveys and surveys of our clients’ own house lists is to include incomplete responses.
Thought Leadership Programs for B2B PR Professionals
Thought leadership typically requires innovative thoughts. And that often comes from conducting original research.