
Surveying Your Way Out of a Crisis
A customer complaint went viral. The anecdote reinforced negative brand perceptions. The story was not going away. Initial corporate responses hadn’t worked.
A customer complaint went viral. The anecdote reinforced negative brand perceptions. The story was not going away. Initial corporate responses hadn’t worked.
Agreement scales, one of the most popular types of questions, are also one of the least reliable types of questions.
Being able to pitch newsmaker survey results locally in addition to nationally opens up many additional journalists to reach out to.
Our survey of content creators revealed that collaboration is widespread and surprisingly quick.
Collaborate with MRX and marketing then connect PR to business outcomes to determine the Return on Investment from public relations.
Reporters are trained to ask these key questions about survey research results.