Personalizing messages are the way to a consumer’s heart—and wallet—as shoppers now expect not only to engage with a retailer when and where they want to, but that retailers understand and respond to their individual shopping behaviors.

This consumer change is called the Amazon and Uber effect, said Matt Sargent, senior vice president of retail at Magid Associates, a research-based strategic consulting firm. “Customers’ expectations have shifted to the point where they fully expect retailers and manufacturers to know what they want, when they want it and how they want it presented to them.”

Read more at Home Furnishings News.

Author Notes:

Jeffrey Henning

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.