Most [U.S. small and medium businesses] are looking to increase their presences in China, the United Kingdom (U.K.), or Canada over the next 12 months (20- 21 percent each). China is attractive for U.S. SMBs because the availability of affordable suppliers and cheaper, high-quality talent. The U.K. is the preferred destination for those seeking access to higher quality suppliers. Canada is preferred for easier customer acquisition and decreased tax liability. Ninety-six percent of businesses are confident conducting business abroad, according to USForex, which partnered with Researchscape to survey more than 300 U.S. small and medium-sized businesses over a two-week period.

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Author Notes:

Jeffrey Henning

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.