Anyone who has ever produced content knows that old, familiar feeling. You slave over it. You publish it. And … cricket chirp, cricket chirp, cricket chirp … nothing comes of it. Last week, I experienced something much better. My company, Hopscotch, launched a content-marketing campaign that immediately generated four times our average year-to-date weekly traffic.
Obviously, site traffic is a top-of-the-funnel metric … and top of the funnel is a long way from closed-won revenue. But having our first content-marketing campaign get so much momentum right out of the starting gate is a victory I’ll gladly savor.