According to Evergage’s “2016 Trends in Personalization” report, 85 percent of marketers are using personalization this year. Conducted with Researchscape International, the study also found that most companies’ initiatives didn’t make the cut. Fifty-five percent of marketers gave their campaigns a “C” or lower and 63 percent of marketers gave competitors’ campaigns a “C” or lower.
Read more at Sourcing Journal.