We’re living in the golden age of user experience. Startups are upending entire industries with their focus on simplicity, while traditional companies reinvent themselves on mobile to stay relevant.
But it’s not the technology that gets me most excited. Rather it’s the rich experiences that technology is enabling for consumers and the impact it’s having on marketers like you and me. The speed at which brands are introducing compelling new experiences is only accelerating. We’ve not seen anything like it before.
Read more at Think with Google.