We’re living in the golden age of user experience. Startups are upending entire industries with their focus on simplicity, while traditional companies reinvent themselves on mobile to stay relevant.
But it’s not the technology that gets me most excited. Rather it’s the rich experiences that technology is enabling for consumers and the impact it’s having on marketers like you and me. The speed at which brands are introducing compelling new experiences is only accelerating. We’ve not seen anything like it before.
Read more at Think with Google.
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Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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