by Jeffrey Henning | Jan 14, 2020 | Consumer Surveys, In the News, Major Media, MRX Surveys, Sports Surveys
“We classified 27% of the NFL fans that we talked with are at least a little superstitious,” says Jeffrey Henning who runs Researchscape, a Florida market research company. “They often had very elaborate rituals that, for some reason, involved...
by Logan Mine | Jan 1, 2020 | Blog, Consumer Surveys, consumer-research, In the News, Insurance Surveys, SaaS Surveys, Security Surveys, Social Media Surveys, Sports Surveys
In early 2020, we conducted a survey for Plymouth Rock Assurance [PDF] of 1,000 homeowners across every state in the U.S. to determine how seriously they take their home insurance. We found that 68% of respondents compared carriers the last time they purchased home...
by Jeffrey Henning | Feb 2, 2019 | consumer-research, In the News, MRX Surveys, Sports Surveys
Almost six out of ten (59%) American adults watch NFL games, with men 25 to 54 years old watching games the most (74-86% watch), compared to under half of women 18 to 24 and 45 and up. Of those who watch NFL games (n=607), 46% are very or completely satisfied with the...
by Jeffrey Henning | Dec 15, 2016 | Blog, Consumer Surveys, In the News, MRX Surveys, Sports Surveys
Just over one third of respondents (35%) are very or completely satisfied with the National Football League, while a quarter (24%) are not at all satisfied or only slightly satisfied. Comments as to why fans are or aren’t satisfied with the NFL: “After...
by Jeffrey Henning | Oct 2, 2016 | Blog, Consumer Surveys, MRX Surveys, Sports Surveys
In our survey of sports superstitions, we thought that respondents would be more willing to discuss other people’s superstitions than their own. In fact, the average answer was 13 words long when discussing others, compared to just 9 words long when discussing...
