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Brands in Retail and E-Commerce Want to Create a Personal Customer Experience — but Are Not There Yet
...In which channels do marketers apply services that create a personal experience for the customers? More than half of them use personalization in...
Survey Shows Majority of Organizations Moving to Cloud or Considering Cloud Adoption
Organizations across industries are unanimously adopting the cloud, or are considering doing so, according to a new study* conducted by TriCore...
7 Deadly Sins Of Online Surveys
Online surveys have become the digital marketer’s chainsaw. A terrific research tool that can butcher marketing strategy with bad techniques and bad...
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Using Bayesian Crosstabs to Improve Data Quality
End users of research often extrapolate from crosstab columns with small sample sizes, despite provided caveats. Unfortunately, such crosstabs...
TCI Launches Third Annual Women’s Leadership in MA Impact Study
“TCI’s Women’s Leadership Study continues to inform our work to develop young women, encourage women to advance in their fields and to support women...
Does Expertise Still Matter in the COVID Era?
...With so many of us listening to and relying on expertise to guide our thinking and decisions these days, we commissioned a research project with...
The Questions That Leaders Should Ask When Presented Results
At the Insights Association NEXT conference yesterday, Andrea Jones-Rooy of New York University shared some perspectives for the questions that...
Scenario Planning For Insights Professionals
I recently was reviewing this scenario-planning workshop, not realizing it was run by Carol Shea, of Olivetree Insights. Seeing it, I reached out to...
Virtual Events During COVID-19: Untapped Opportunity
Using Researchscape, an agile market research consultancy, 4A’s Research surveyed 1048 people to learn about consumer participation in online events...
The COVID-19 Reset: There’s No Back to Go To
In this summary of the first webinar in our series - The COVID-19 Reset: A Value-Based Strategic Path Forward - distinguished professors Noel Capon...
How to Create a Research Survey Press Release That Gets Results
As part of our new webinar series, KG Connects, we recently invited Jeffrey Henning and Tony Cheevers of Researchscape to give attendees an overview...
The COVID-19 Reset: A Value-Based Strategic Path Forward (Webinar)
Join distinguished professors and authors Noel Capon, Columbia University Business School, author of Managing MARKETING in the 21st Century; Amy C....
Study: Gap Found Between Customer Expectations And Reality
According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for...
Migrating Qualitative Projects Online
The Insights Association ran a great webinar on “Migrating Qualitative Projects Online” with Katrina Noelle of KNow Research and Scoot Insights and...
Emeritus Survey Finds People In The United States Are More Interested In Online Education As A Result Of The Global Coronavirus Crisis
A recent survey on U.S. consumer behavior and attitude toward online learning as a result of COVID-19, shows that more than 70 percent of...
Research in the Coronavirus Pandemic: Researchscape CRO – Different Approaches & Empathy Key
Research in a crisis is key to understanding audiences, as Jeffrey Henning, chief research officer of Researchscape, CommunicationsMatch’s research...
Conducting Research During A Pandemic
What should we keep in mind while conducting research during a pandemic? Good researchers, qual and quant, are empathetic. They empathize with...
The New Convenience Store Battlefront: The Checkout Line
A consumer survey, conducted by Researchscape on behalf of Zynstra, an NCR company, found 15% of shoppers will leave a convenience store and abandon...
Life Shifts Across Three Generations
At Quirks Brooklyn yesterday, Lori Bitter of AARP and Alison Bryant and Lisa Cooper of RTi Research discussed their research into life shifts among...
Segmentation At Scale: Applying Segments To A Panel
At Quirks Brooklyn today, Rick Stringer, Crayola’s vice president of customer solutions, recounted “how Crayola tied consumers’ mindsets,...
How First-Party Data Can Help Build Direct Customer Relationships
At Quirks Brooklyn today, Deepa Iyer from Fossil Group, joined by Jackie Lorch from Dynata, discussed “how Fossil Group incorporates first-party...
Mind Modeling: Identifying Cheez-It’s Distinctive Attributes
At Quirks Brooklyn, Tim Hoskins of Quester shared a Kellogg’s case study. “Kellogg’s was stuck in a rut trying to identify a new and compelling way...
2020 Personalization Trends Survey: Participate Today
Together with Researchscape International, Evergage has conducted and published our well-known “Trends in Personalization” study for the last six...
Learning About Root Causes Of Negativity Without Asking
The Hungarian airline Wizz Air has grown from 2 million passengers in 2005 to 39.8 million last year. However, due in part to this rapid ascent,...
Businesses Building AI Applications Are Shifting to Open Infrastructure
...From a larger lens, the industry has witnessed a massive shift to open infrastructure. One study by Researchscape noted that 70% of companies are...
5 Signs UX Research Is More Important Than Ever
At the Quirks Event in London yesterday, Rick Kelly and Calista Corley of Fuel Cycle discussed the rise and transformation of UX (User Experience)...
7 Tips For Survey Design For “Generation Overload”
At the Quirks Event in London yesterday, Nadja Böhme of Factworks and Pete Cape of Dynata shared tips for designing research for “Generation...
Challenges Using Personality Tests In Market Research
At the Quirks Event in London today, Jon Puleston of Kantar discussed the challenges with using traditional personality tests in commercial market...