A recent article was published in response to our survey for Greenlight, fielded between February 26 and March 2, 2021, among 1,029 respondents in the U.S. ages 13-20. The survey’s purpose was to gauge the financial literacy of the younger population of the US. The finding of the survey were predominantly negative, as 75% of teens don’t feel confident in their knowledge of personal financing. The study also saw a growing number of teens (86%) have an interest in investing, but 45% have yet to invest due to their lack of confidence.
Read the full story at Value Penguin.
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Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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