Our recent survey for Rave Mobile Safety was recently highlighted in an article. The study, which was conducted in late December 2020 and early January 2021, polled 1011 adults across the US in order to better understand the challenges public safety leaders and agencies have faced in the past year. The study revealed that only 13% of respondents were confident in their state’s ability to successfully distribute the coronavirus vaccine.

Another surprising result of the survey was that only 22% said they completely trusted the information they received from local government officials, with worrying implications, as per the article “If people do not trust the information they receive about a crisis, disaster, scandal, or other emergency from companies and organizations, it can make it difficult — if not impossible — for businesses to maintain their credibility during the crisis or for them to convince those who are impacted by the crisis to do what needs to be done during the crisis.”

Read the full article at Forbes.

Author Notes:

Jeffrey Henning

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.