For Digital Trust & Safety leader Sift, we conducted a survey, which was recently featured in their Q2 2021 Digital Trust & Safety Index report. The report addresses the increasing threat posed by the digital Fraud Economy, and was conducted in the month of May 2021, with 1265 adults from the US participating. The survey found that 56% of consumers would stop using a website or service if they discovered the site contained fake or misleading information. Worryingly, half of respondents stated that they had encountered a scam or misinformation regarding the Covid-19 pandemic.

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Author Notes:

Jeffrey Henning

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.