For NameCoach, a software platform, we surveyed 1,060 US consumers about their experiences having interviewers mispronounce their names. The study was conducted from July 9 to 12, 2021 and found that 44% of those surveyed have had their names mispronounced, and of those, 59% were Hispanic. In regards to pronunciation issues in the workplace 41% of employees surveyed stated that their names were mispronounced during a meeting with customers. Read more at NameCoach, World Biz Magazine, HR Dive, or SHRM.
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Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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