Our research into the benefits of personalization in marketing was highlighted in a recent article on What They Think. “Gone are the days of evaluating campaigns largely in terms of response rate, conversion rate, and dollars per sale. Have you noticed? When we read case studies, listen to webinars, and browse industry coverage, we see a wider range of marketing metrics being used than ever before. It’s no wonder that 90% marketers now see measurable results from their personalization efforts (Evergage/Researchscape).”
Read the full article on What They Think.
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Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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