For advertising agency 4A’s we conducted a study of 1031 US Consumers, with the goal of learning more about their donation habits and interests. The study, which was conducted on April 6, 2021, found that nearly half (48%) of respondents donate less than 50 dollars, and that only 10% donated over 500 dollars. The most frequently supported charities are animal based, at 37%, and health & medical fundraisers (35%).
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