For advertising agency 4A’s we conducted a study of 1031 US Consumers, with the goal of learning more about their donation habits and interests. The study, which was conducted on April 6, 2021, found that nearly half (48%) of respondents donate less than 50 dollars, and that only 10% donated over 500 dollars. The most frequently supported charities are animal based, at 37%, and health & medical fundraisers (35%).

To read more visit A4’s.

Author Notes:

Jeffrey Henning

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.