Survey Shows Millennial Parents Want Sustainable Baby Gear

For eco-conscious baby gear maker Bombi, we conducted a study of 1,048 U.S. parents aged 25-41, fielded from March 17 to 22, 2023. The study found that 71% of millenial parents are more likely to purchase baby gear from an eco-conscious company, and furthermore, they are more apt to support small businesses than big box stores and major retailers. Additionally the study found that 87% of parents would like to buy a stroller that costs under $200, and that the properties they value most in a potential purchase are quality 58%, and affordability 21%. Kelsey Adams, Bombi’s CMO had this to say on the survey’s results “As an innovative start-up, we’ve not only been able to create a product that we know consumers want, but also one that aligns with their values. Most traditional baby companies haven’t been nimble enough to adapt their lightweight stroller designs to include high-end features and recycled materials for anywhere under $200.”

Read more on MENAFN and EIN Presswire.

Author Notes:

Jeffrey Henning

Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.