For eco-conscious baby gear maker Bombi, we conducted a study of 1,048 U.S. parents aged 25-41, fielded from March 17 to 22, 2023. The study found that 71% of millenial parents are more likely to purchase baby gear from an eco-conscious company, and furthermore, they are more apt to support small businesses than big box stores and major retailers. Additionally the study found that 87% of parents would like to buy a stroller that costs under $200, and that the properties they value most in a potential purchase are quality 58%, and affordability 21%. Kelsey Adams, Bombi’s CMO had this to say on the survey’s results “As an innovative start-up, we’ve not only been able to create a product that we know consumers want, but also one that aligns with their values. Most traditional baby companies haven’t been nimble enough to adapt their lightweight stroller designs to include high-end features and recycled materials for anywhere under $200.”

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