In our study for 4A’s on the surge of alcohol sales and the reopening of bars and clubs, we learned that 26% of respondents were ready to socialize like they would pre-pandemic. For the study, we interviewed 1216 adults over the age of 21 from May 28, 2021 to June 1, about their habits regarding bars and nightclubs, to get a better idea of how that particular field of business will bounce back. The study also found that the majority of clubgoers drink of choice is beer, with the least popular drink being hard seltzers.

Read on at 4A’s.

Author Notes:

Jeffrey Henning

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.