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70% of U.S. Consumers Will Actively Seek Promotions and Coupons When Holiday Shopping This Year
In our survey of 1041 consumers for Revionics, an Aptos Company, a majority of shoppers were looking to maintain their shopping habits of years...
Data Quality and the Tragedy of Mistrust
At the ESOMAR Insights Festival last week, Pete Cape of Dynata provided a wide-ranging “State of the Panel Industry” address, focusing on the theme...
2020 Part Buyer Expectations Report
For Paperless Parts, Researchscape International surveyed 417 U.S. part buyers and engineers who buy prototype or production parts at their...
Where Do You Stand with Cross-Channel Maturity?
In a study conducted for Evergage, a Salesforce company, we surveyed 326 marketing professionals across a range of locations and industries, about...
Mission Control Marketing Releases Research Report That Analyzes B2B Buying Intent in 2020 and 2021
Mission Control Marketing, a strategic B2B marketing agency, today released an original research report, Driving B2B Sales in 2020: The Definitive...
‘Here in my car, I feel safest of all,’ say US consumers in pandemic era
Eighty percent of Americans said they feel most safe in their car, compared to any other form of transportation, according to a recent survey from...
Using Bayesian Crosstabs to Improve Data Quality
End users of research often extrapolate from crosstab columns with small sample sizes, despite provided caveats. Unfortunately, such crosstabs...
TCI Launches Third Annual Women’s Leadership in MA Impact Study
“TCI’s Women’s Leadership Study continues to inform our work to develop young women, encourage women to advance in their fields and to support women...
Does Expertise Still Matter in the COVID Era?
...With so many of us listening to and relying on expertise to guide our thinking and decisions these days, we commissioned a research project with...
The Questions That Leaders Should Ask When Presented Results
At the Insights Association NEXT conference yesterday, Andrea Jones-Rooy of New York University shared some perspectives for the questions that...
Scenario Planning For Insights Professionals
I recently was reviewing this scenario-planning workshop, not realizing it was run by Carol Shea, of Olivetree Insights. Seeing it, I reached out to...
Virtual Events During COVID-19: Untapped Opportunity
Using Researchscape, an agile market research consultancy, 4A’s Research surveyed 1048 people to learn about consumer participation in online events...
The COVID-19 Reset: There’s No Back to Go To
In this summary of the first webinar in our series - The COVID-19 Reset: A Value-Based Strategic Path Forward - distinguished professors Noel Capon...
How to Create a Research Survey Press Release That Gets Results
As part of our new webinar series, KG Connects, we recently invited Jeffrey Henning and Tony Cheevers of Researchscape to give attendees an overview...
The COVID-19 Reset: A Value-Based Strategic Path Forward (Webinar)
Join distinguished professors and authors Noel Capon, Columbia University Business School, author of Managing MARKETING in the 21st Century; Amy C....
Study: Gap Found Between Customer Expectations And Reality
According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for...
Migrating Qualitative Projects Online
The Insights Association ran a great webinar on “Migrating Qualitative Projects Online” with Katrina Noelle of KNow Research and Scoot Insights and...
Emeritus Survey Finds People In The United States Are More Interested In Online Education As A Result Of The Global Coronavirus Crisis
A recent survey on U.S. consumer behavior and attitude toward online learning as a result of COVID-19, shows that more than 70 percent of...
Research in the Coronavirus Pandemic: Researchscape CRO – Different Approaches & Empathy Key
Research in a crisis is key to understanding audiences, as Jeffrey Henning, chief research officer of Researchscape, CommunicationsMatch’s research...
Conducting Research During A Pandemic
What should we keep in mind while conducting research during a pandemic? Good researchers, qual and quant, are empathetic. They empathize with...
The New Convenience Store Battlefront: The Checkout Line
A consumer survey, conducted by Researchscape on behalf of Zynstra, an NCR company, found 15% of shoppers will leave a convenience store and abandon...
Life Shifts Across Three Generations
At Quirks Brooklyn yesterday, Lori Bitter of AARP and Alison Bryant and Lisa Cooper of RTi Research discussed their research into life shifts among...
Segmentation At Scale: Applying Segments To A Panel
At Quirks Brooklyn today, Rick Stringer, Crayola’s vice president of customer solutions, recounted “how Crayola tied consumers’ mindsets,...
How First-Party Data Can Help Build Direct Customer Relationships
At Quirks Brooklyn today, Deepa Iyer from Fossil Group, joined by Jackie Lorch from Dynata, discussed “how Fossil Group incorporates first-party...
Mind Modeling: Identifying Cheez-It’s Distinctive Attributes
At Quirks Brooklyn, Tim Hoskins of Quester shared a Kellogg’s case study. “Kellogg’s was stuck in a rut trying to identify a new and compelling way...