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Use Menu-Based Conjoint (MBC) To Model Related Purchase Decisions
While Choice-Based Conjoint (CBC) works great for many research problems, its models are limited to making an independent choice: one phone compared...
Personalization Results from 3 Leading Companies
..“Effective personalization establishes that win-win relationship: Your customers get a better experience, and you get access to the data you need...
Key Challenges With Personalized Marketing And How To Overcome Them
...According to the 2019 Trends in Personalization Report by Researchscape International and Evergage, Inc., the majority of marketers (98%) agree...
Marketers Are Starting to “Get” the Real Benefits of Personalization
According to data from Evergage/Researchscape International, marketers are starting to “get” one of the most fundamental values of personalized...
AI-Powered Chat and Cognitive Search Personalize Fast Customer Self-Service
...A 2019 study of 314 marketing professionals by Evergage and Researchscape International found that major retailers, such as Carhartt and Zumiez,...
Over 1/3 of AI and Analytics Projects in the Cloud Fail Due to Data Quality, New Data Reveals
...“The growth of cloud computing is fundamental to the future of AI, analytics and machine learning initiatives,” said Trifacta CEO Adam Wilson....
PDI Releases New Study on Evolving Consumer Preferences Towards Loyalty Programs and Rewards Currencies
...The Road to Rewards Report 2019 addresses top challenges facing CPG brands and retailers including grocery and convenience stores. The report...
Dog Bandanas And Sunday Laundry: Chiefs Fans Lean On Superstitions To Help Their Team
"We classified 27% of the NFL fans that we talked with are at least a little superstitious," says Jeffrey Henning who runs Researchscape, a Florida...
Chief Digital Officers Are More Secure In Their Jobs Than Often Assumed
Contrary to widespread thinking that the chief digital officer position has a short shelf-life, a large majority of business and IT professionals...
What Consumers Think About Loyalty and Rewards
...The report addresses top challenges facing CPG brands and retailers, including grocery and convenience stores and examines how they can improve...
Top 10 Obstacles for Personalization and How to Overcome Them
Personalization is no longer just a buzzword, but a critical part of online marketing and sales strategies for increasing sales and customer...
Chief Digital Officer Role Aiding Digital Transformation, Says Mindtree Study
“With technology change accelerating, the CDO needs to master technologies like cloud and AI and deeply understand the business to be successful....
Chief Digital Officer Role Having Powerful Impact on Digital Transformation: Mindtree Survey
Mindtree, a global technology services and digital transformation company, today published the results of a survey providing insights about the...
The Impact of the Agency Selection Process on Public Relations Programs & Outcomes
In the spring of 2019 CommunicationsMatch and RFP Associates partnered with Researchscape International to conduct a survey of chief communications...
Poor Credit Health Leads to Shame, Tears and Hurts Mental, Physical Health
Credit Sesame, the leading financial health management platform, today announced new survey findings that reveal the toll poor credit health takes...
The State of Open Networking
A recent study by Researchscape International shows that IT leaders are embracing open networking to power their data center transformation...
Benchmark Study Reveals Open Infrastructure at the Core of Data Center Transformations
Cumulus Networks, the leaders in building open, modern, and scalable networks, today released research conducted by Researchscape International that...
The Rise of Artificial Intelligence in Marketing
...Studies have shown using AI to deliver personalized content on websites presents significant improvements in performance. One recent study, done...
Building Loyalty Has Its Own Rewards
There’s little doubt that loyalty programs pay off for c-store operators. Loyalty program members are known to purchase more, bringing a higher...
Mindtree Survey on the Role of Chief Digital Officers
Mindtree, a leading IT services company with over 23,000 employees, has partnered with Researchscape International on a custom research project....
Location, Location, Location | Building a Strong Patient Connection
The majority of consumers (69%) have stayed with the same primary care doctor for three or more years, according to a survey of 1,000 American...
Guest Blog: Shock and Awe – A Guide to Creating A Customer Experience They’ll Talk About For Life
...According to a Researchscape International study, the top benefits of personalization include, improved customer experience (55%), improved...
New RFP Research Provides Perspective on Agency-Client Relationships
Agency owners want clients to be happy with the results they provide – that’s one of the reasons they are in the business. A recent research project...
New RFP Research Provides Perspective on Agency-Client Relationships
Researchscape's work was addressed by Chip Griffin and Gini Dietrich on the Agency Leadership Podcast, in which they discussed a collaborative...
4 Things Large Nonprofits Miss When Redesigning their Website
Personalization is key to standing out in an increasingly-crowded digital media environment. According to a study by Everage and Researchscape...