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Research in the Coronavirus Pandemic: Researchscape CRO – Different Approaches & Empathy Key
Research in a crisis is key to understanding audiences, as Jeffrey Henning, chief research officer of Researchscape, CommunicationsMatch’s research...
Conducting Research During A Pandemic
What should we keep in mind while conducting research during a pandemic? Good researchers, qual and quant, are empathetic. They empathize with...
The New Convenience Store Battlefront: The Checkout Line
A consumer survey, conducted by Researchscape on behalf of Zynstra, an NCR company, found 15% of shoppers will leave a convenience store and abandon...
Life Shifts Across Three Generations
At Quirks Brooklyn yesterday, Lori Bitter of AARP and Alison Bryant and Lisa Cooper of RTi Research discussed their research into life shifts among...
Segmentation At Scale: Applying Segments To A Panel
At Quirks Brooklyn today, Rick Stringer, Crayola’s vice president of customer solutions, recounted “how Crayola tied consumers’ mindsets,...
How First-Party Data Can Help Build Direct Customer Relationships
At Quirks Brooklyn today, Deepa Iyer from Fossil Group, joined by Jackie Lorch from Dynata, discussed “how Fossil Group incorporates first-party...
Mind Modeling: Identifying Cheez-It’s Distinctive Attributes
At Quirks Brooklyn, Tim Hoskins of Quester shared a Kellogg’s case study. “Kellogg’s was stuck in a rut trying to identify a new and compelling way...
2020 Personalization Trends Survey: Participate Today
Together with Researchscape International, Evergage has conducted and published our well-known “Trends in Personalization” study [PDF] for the last...
Learning About Root Causes Of Negativity Without Asking
The Hungarian airline Wizz Air has grown from 2 million passengers in 2005 to 39.8 million last year. However, due in part to this rapid ascent,...
Businesses Building AI Applications Are Shifting to Open Infrastructure
...From a larger lens, the industry has witnessed a massive shift to open infrastructure. One study by Researchscape noted that 70% of companies are...
5 Signs UX Research Is More Important Than Ever
At the Quirks Event in London yesterday, Rick Kelly and Calista Corley of Fuel Cycle discussed the rise and transformation of UX (User Experience)...
7 Tips For Survey Design For “Generation Overload”
At the Quirks Event in London yesterday, Nadja Böhme of Factworks and Pete Cape of Dynata shared tips for designing research for “Generation...
Challenges Using Personality Tests In Market Research
At the Quirks Event in London today, Jon Puleston of Kantar discussed the challenges with using traditional personality tests in commercial market...
Use Menu-Based Conjoint (MBC) To Model Related Purchase Decisions
While Choice-Based Conjoint (CBC) works great for many research problems, its models are limited to making an independent choice: one phone compared...
Personalization Results from 3 Leading Companies
..“Effective personalization establishes that win-win relationship: Your customers get a better experience, and you get access to the data you need...
Key Challenges With Personalized Marketing And How To Overcome Them
...According to the 2019 Trends in Personalization Report by Researchscape International and Evergage, Inc., the majority of marketers (98%) agree...
Marketers Are Starting to “Get” the Real Benefits of Personalization
According to data from Evergage/Researchscape International, marketers are starting to “get” one of the most fundamental values of personalized...
AI-Powered Chat and Cognitive Search Personalize Fast Customer Self-Service
...A 2019 study of 314 marketing professionals by Evergage and Researchscape International found that major retailers, such as Carhartt and Zumiez,...
Over 1/3 of AI and Analytics Projects in the Cloud Fail Due to Data Quality, New Data Reveals
...“The growth of cloud computing is fundamental to the future of AI, analytics and machine learning initiatives,” said Trifacta CEO Adam Wilson....
PDI Releases New Study on Evolving Consumer Preferences Towards Loyalty Programs and Rewards Currencies
...The Road to Rewards Report 2019 addresses top challenges facing CPG brands and retailers including grocery and convenience stores. The report...
Dog Bandanas And Sunday Laundry: Chiefs Fans Lean On Superstitions To Help Their Team
"We classified 27% of the NFL fans that we talked with are at least a little superstitious," says Jeffrey Henning who runs Researchscape, a Florida...
Chief Digital Officers Are More Secure In Their Jobs Than Often Assumed
Contrary to widespread thinking that the chief digital officer position has a short shelf-life, a large majority of business and IT professionals...
The Real Risks of Not Protecting Your Home
In early 2020, we conducted a survey for Plymouth Rock Assurance [PDF] of 1,000 homeowners across every state in the U.S. to determine how seriously...
What Consumers Think About Loyalty and Rewards
...The report addresses top challenges facing CPG brands and retailers, including grocery and convenience stores and examines how they can improve...
Top 10 Obstacles for Personalization and How to Overcome Them
Personalization is no longer just a buzzword, but a critical part of online marketing and sales strategies for increasing sales and customer...