A recent survey on U.S. consumer behavior and attitude toward online learning as a result of COVID-19, shows that more than 70 percent of respondents have an increased interest in further education. In addition, 82 percent are interested in some form of online education, and 40 percent are drawn to pursuing further education…

…This report was based on responses from 785 participants across the United States. It is the result of an online survey that was fielded on March 25, 2020, as part of Researchscape’s Omnibus Survey, which was supported by online education provider Emeritus.

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Author Notes:

Jeffrey Henning

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.