Personalization Results from 3 Leading Companies

..“Effective personalization establishes that win-win relationship: Your customers get a better experience, and you get access to the data you need to treat them better.” It’s mutually beneficial – the more you know about your audiences, the more helpful and impactful you can be, when you use that info wisely…

…In our own annual trends research with Researchscape International, we’ve seen similar benefits: 90% of marketers report a lift in business results from personalization – and 58% experience lift greater than 10%…

Read the entire article at Business 2 Community

Menu