AI-Powered Chat and Cognitive Search Personalize Fast Customer Self-Service

…A 2019 study of 314 marketing professionals by Evergage and Researchscape International found that major retailers, such as Carhartt and Zumiez, are successfully using machine learning to boost online sales conversions.

The retailers use machine learning to consider individual shoppers’ past session activity and purchase history to customize the user experience in real-time at every step of the shopping journey…

Read the entire article at Medium