“We classified 27% of the NFL fans that we talked with are at least a little superstitious,” says Jeffrey Henning who runs Researchscape, a Florida market research company. “They often had very elaborate rituals that, for some reason, involved clothing and laundering and laundry schedules,” Henning told KCUR. The survey, he said, also showed 21% of respondents “are at least slightly paranoid their actions at home before watching a game might affect the team they root for.”
Read the entire article at KCUR.
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Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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