Together with Researchscape International, Evergage has conducted and published our well-known “Trends in Personalization” study [PDF] for the last six years…
…Each year, the highly anticipated findings are cited by top business and industry publications – including Forbes, EContent, eMarketer, Loyalty360, RetailWire, and many more. We are proud to offer this report and contribute actionable information to the marketing and customer experience community.
Read about the rest on CMS Wire, Primis, Arkansas Graphics, or buy the report at Evergage.
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Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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