We conducted a survey of 1016 US adults from November 3-6 for Boxed Water™, to better understand the mindset today’s adults have towards recycling. Respondents were largely concerned over the use of single use plastic, with 82% expressing worry over the environmental impact. The most active age group in recycling were Baby Boomers, 67% of whom always or often recycle, with the least likely to recycle being Gen Z, at 44%. The most common reason for not recycling cited was lack of confidence in proper disposal methods (43%), with lack of convenience following up at 33%.

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Author Notes:

Jeffrey Henning

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.