PDI Releases New Study on Evolving Consumer Preferences Towards Loyalty Programs and Rewards Currencies

The Road to Rewards Report 2019 addresses top challenges facing CPG brands and retailers including grocery and convenience stores. The report examines how they can improve their loyalty programs, better understand the data they have now in order to anticipate what their customers want next, and be ready to adapt to changing consumer needs and provide the rewards they desire most.

The report is a companion to PDI’s annual “The C-Store Shopper Report: How to Fuel Customer Loyalty,” a survey providing insight into shopper behaviors toward convenience store loyalty programs.  The Road to Rewards 2019 survey was conducted among 2,221 consumers and 239 convenience retailers, grocers and CPG participants in the United States by ResearchScape, an independent research firm…

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