Research in a crisis is key to understanding audiences, as Jeffrey Henning, chief research officer of Researchscape, CommunicationsMatch’s research partner, notes in a new article for Market Research Institute International. Click here

…In a fast-moving crisis, it is important that research can be conducted quickly and cost-efficiently. Researchscape’s highly-automated research process provides clients the ability to go from fielding a survey with nationally representative panels to AI-generated results presentations in 24-hours. The company also offers customized surveys for specific audiences. Click here to find out more.

Read the entire article at CommunicationsMatch.