Research in a crisis is key to understanding audiences, as Jeffrey Henning, chief research officer of Researchscape, CommunicationsMatch’s research partner, notes in a new article for Market Research Institute International. Click here

…In a fast-moving crisis, it is important that research can be conducted quickly and cost-efficiently. Researchscape’s highly-automated research process provides clients the ability to go from fielding a survey with nationally representative panels to AI-generated results presentations in 24-hours. The company also offers customized surveys for specific audiences. Click here to find out more.

Read the entire article at CommunicationsMatch.

Author Notes:

Jeffrey Henning

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.