According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale.

Talend, which supports cloud and big data integration software, surveyed the international consumer and IT business with Researchscape, identifying a gap between customer expectations and the reality of what organizations provide. The study aggregates responses from 361 IT professionals and 1,094 consumers in the United States, the U.K., France, and Germany.

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