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30 Industry Leaders Share Their Predictions for 2019
It’s that time of year again, when we look ahead to the next year and ask all of the industry leaders we know to pull out their crystal balls and...
Be Omnichannel or Be Nothing
Omnichannel retailers create a unified shopping experience across every single device and channel that a consumer uses to interact with their...
Mr. Cooper Survey: Holidays Bring Spending Stress to Many Americans
We conducted a study for mortgage servicing company Mr. Cooper from November 1-3. The purpose of the research was to get a better understanding of...
Brands in Retail and E-Commerce Want to Create a Personal Customer Experience — but Are Not There Yet
...In which channels do marketers apply services that create a personal experience for the customers? More than half of them use personalization in...
Sensai Launches First Ever, AI-Powered Social Media Marketing Solution for Small Businesses
Sensai, the first A.I.-powered social media marketing solution for small business, today announces general availability of its flagship product to...
Digitally Transforming Insights At Microsoft
At the Insights Leadership Conference in San Diego this week, Reed Cundiff, GM of the Microsoft Customer & Market Research Team, discussed his...
Meet HENRY: Engel & Völkers Releases New Data Report on America’s Next Generation of Wealth
In partnership with Engel & Völkers Americas, we surveyed 1,003 respondents who fit into the category of High Earners Not Rich Yet (HENRY)...
From Plastic to Virtual: Why Millennials and Credit Cards are Breaking Up
The classic dating phrase “it’s not you, it’s me,” pretty much sums up the relationship between millennials and credit cards. This has continued to...
The Results Are In! A Review of The 2018 Microservices Orchestration Survey
In mid-2017, we started our work on Zeebe, a next-generation workflow engine that can scale to millions of new workflow instances started per second...
Back-to-school in review—shoppers still prefer to purchase in-store
The back-to-school shopping season has largely wrapped up, and although we’re still waiting for a spending breakdown, there’s one thing we...
Bear! Run! Will you outrun the bear? It’s not likely, but you can outrun your competitors.
Coding Dojo, the leading technology bootcamp dedicated to transforming businesses and careers through programming literacy, today announced the...
Exactly what Online Shoppers Value Most within their Favorite Retailer
Online shoppers say the one thing they value most in their preferred retailer or brand is dependability, based on recent research through...
Email Personalization Tactics
More than three-quarters (77%) of marketers are personalizing their email marketing, which, joined by websites (52%), are the only channels in which...
5 AI-Powered Apps To Deliver More Personalized Experiences
When mass media was invented, increasing its levels of personalization always seemed like an enormous task. How can you speak more directly to an...
33 PERCENT OF AMERICANS ARE LESS PROUD TO BE AMERICAN DUE TO DONALD TRUMP: DATA
On this Fourth of July, 33 percent of Americans say Donald Trump has them feeling less proud to be an American, according to new data released by a...
Shoppers May Shun Retailers with Poor Product Suggestions
Email marketing is one of the most evergreen retail tactics. It's also one of the most targeted forms of messaging since recipients opt-in and often...
INCREASING B2B SOCIAL SCREEN TIME WITH VIDEO
For B2B brands, engaging buyers in social conversations early in the buying process can help them get ahead of the competition. Videos are a key way...
Perspectives On IIeX North America, 2018
With over 100 presentations at IIeX North America, sometimes spread across five tracks, no one attendee can do justice to them all. Here are the...
E-shoppers prefer ‘Try Before You Buy’ payment choice
Despite the growing popularity of online shopping, many consumers still have reservations about making purchases online, hence prefer 'Try Before...
4 Times as Many Americans are Aware of Bitcoin (72%) as Blockchain (17%)
More Americans have heard of Bitcoin (72%) than the pixel (55%), and more have heard of cryptocurrency (45%) than crowdfunding (35%). Only 17% are...
‘Blessing from God’ | Apple Watch May Have Saved Florida Teen’s Life
LITHIA, FL -- Two local parents say an Apple Watch they got for her their daughter during Christmas saved her life. Notifications about Deanna...
Email’s Still the Most Common Channel for Personalization, but Efforts Remain Fairly Basic
More than three-quarters (77%) of marketers are personalizing their email marketing, which, joined by websites (52%), are the only channels in which...
Recommending A Research Career
Just under half of the respondents were likely to recommend a career in market research. 30% of those who planned from college to end up in market...
Loyalty To The Research Industry
Nearly half of researchers can never imagine leaving market research (46%). On the other extreme, 11% think of leaving it daily and 5% think of...
Growth And Learning At Work
Of researchers with the opportunity to learn and grow at work, 45% conducted research in a market that was new to them, 42% used a technology that...