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33 PERCENT OF AMERICANS ARE LESS PROUD TO BE AMERICAN DUE TO DONALD TRUMP: DATA
On this Fourth of July, 33 percent of Americans say Donald Trump has them feeling less proud to be an American, according to new data released by a...
Shoppers May Shun Retailers with Poor Product Suggestions
Email marketing is one of the most evergreen retail tactics. It's also one of the most targeted forms of messaging since recipients opt-in and often...
INCREASING B2B SOCIAL SCREEN TIME WITH VIDEO
For B2B brands, engaging buyers in social conversations early in the buying process can help them get ahead of the competition. Videos are a key way...
Perspectives On IIeX North America, 2018
With over 100 presentations at IIeX North America, sometimes spread across five tracks, no one attendee can do justice to them all. Here are the...
E-shoppers prefer ‘Try Before You Buy’ payment choice
Despite the growing popularity of online shopping, many consumers still have reservations about making purchases online, hence prefer 'Try Before...
4 Times as Many Americans are Aware of Bitcoin (72%) as Blockchain (17%)
More Americans have heard of Bitcoin (72%) than the pixel (55%), and more have heard of cryptocurrency (45%) than crowdfunding (35%). Only 17% are...
‘Blessing from God’ | Apple Watch May Have Saved Florida Teen’s Life
LITHIA, FL -- Two local parents say an Apple Watch they got for her their daughter during Christmas saved her life. Notifications about Deanna...
Email’s Still the Most Common Channel for Personalization, but Efforts Remain Fairly Basic
More than three-quarters (77%) of marketers are personalizing their email marketing, which, joined by websites (52%), are the only channels in which...
Recommending A Research Career
Just under half of the respondents were likely to recommend a career in market research. 30% of those who planned from college to end up in market...
Loyalty To The Research Industry
Nearly half of researchers can never imagine leaving market research (46%). On the other extreme, 11% think of leaving it daily and 5% think of...
Growth And Learning At Work
Of researchers with the opportunity to learn and grow at work, 45% conducted research in a market that was new to them, 42% used a technology that...
Evergage Doubles Revenues for Third Straight Year, Delivering Personalization to More Than 3 Billion People
According to Evergage's fourth annual study, "2017 Trends in Personalization," conducted with Researchscape International, nine of out 10 marketers...
3 Ways Hackers Steal Your Company’s Mobile Data
The most effective data exfiltration prevention strategies are those that are as rigorous in vetting traffic entering the network as they are...
What is the Marketer’s Opinion of Personalization & Interactive Content?
At our January Trends & Prediction webinar, our panelists and moderator covered three terrific topics. And we heard you! Rather than leave you...
Opendoor is Bringing Simplified Home Buying and Selling to Orlando
Could you sell your home as easily you could sell a car? Now, it’s possible in Orlando. Opendoor has just launched in Orlando, allowing local...
Security in a Remote Access World
As businesses become more distributed, network perimeters are starting to dissolve. A workforce where employees are always on the go is now the norm...
Jeffrey Henning Elected President Of The MRII Board Of Directors
The Board of the Market Research Institute International (MRII) has elected Jeffrey Henning, founder and president of Researchscape International,...
Inside a Pet Parent’s Head: The National Pet Owner Preferences Study
By Charlotte Biggs, COO, IBPSA [Independent survey of more than 650 pet owners asks the why versus the how much they invest in certain pet boarding,...
CRM Best Practices: Personalization 101
It’s a simple concept: know your audience. It’s why you’ll never see ads for sugar and soda in a magazine for diabetics, or soap operas on sports...
2nd Annual Apache Flink Survey Reveals Enterprises Are All-In on Stream Processing
Enterprises are investing heavily in stream processing technology, according to the second annual Apache Flink® user survey data Artisans announced...
ABI Research: Applying data analytics to wearables provides further benefit
The application of data analytics to conventional wearable devices adds further benefit to the technology and provides users with actionable...
Using Wearable FItness Devices
Forty percent of Americans, ages 18 or older, have used a wearable device for tracking their health, exercise activity or sports performance, and...
News of Firms
A partnership between CommunicationsMatch, a communications agency and freelancer search and hiring platform, and Researchscape International, which...
Next Day Crisis Communications & Opinion Survey Tool for Corporate Communications Professionals & PR Agencies
CommunicationsMatch has established a partnership with Researchscape International, a leading provider of research services to the communications...
Next Day Crisis Communications & Opinion Survey Tool for Corporate Communications Professionals & PR Agencies Launched
CommunicationsMatch, a powerful and comprehensive communications agency and freelancer search and hiring platform, has established a partnership...