The back-to-school shopping season has largely wrapped up, and although we’re still waiting for a spending breakdown, there’s one thing we definitely know—even though online shopping in general has gotten most of the attention in recent years, back-to-school shopping remains mostly in-store.
The majority (56 percent) of respondents to a new survey from personalization firm Monetate said they shopped at brick-and-mortar stores vs. 20 percent online, and only 7 percent on mobile apps for their children.
Read more at Agility PR.