We conducted a study for mortgage servicing company Mr. Cooper from November 1-3. The purpose of the research was to get a better understanding of the stresses homeowners feel around the holidays, with many respondents feeling more concern over the status of their homes opposed to getting gifts. 1083 homeowning adults took part in the study, all from the US, and 30% of these respondents plan on making home improvements around the holiday season, Jay Bray, CEO of Mr. Cooper stated “The holidays are a wonderful time of year, but unfortunately for many Americans, the cost of gift giving and travel only magnifies the significant pressure credit card debt continues to play on their financial lives, the silver lining for millions is that their homes continue to be a source of wealth that can aid them in strengthening their personal balance sheets while potentially helping them find ways to invest in those sought-after home renovations. At Mr. Cooper, we want to help our customers better understand how their equity could benefit and provide them with personalized tips to borrow responsibly and escape the cycle of debt.”

Read the full article on AP News or Mr. Cooper Group.

Author Notes:

Jeffrey Henning

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.