Despite the growing popularity of online shopping, many consumers still have reservations about making purchases online, hence prefer ‘Try Before You Buy’ payment choice, says a recent study. This facility has also helped retailers address the consumers’ concern and grow their business significantly, thus removing a major drawback to online shopping.
A ‘Try Before You Buy’ option, gave consumers a set amount of time to receive and evaluate goods before being billed, said the online survey by Researchscape International on behalf of Klarna North America, one of Europe’s leading payments providers and fully licensed bank. The survey of 2,005 consumers, ages 18 and older, was designed to better understand the behaviors and attitudes of consumers towards alternative financing options. Consumers selected for the study mirrored characteristics of the overall US population.
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