Despite the growing popularity of online shopping, many consumers still have reservations about making purchases online, hence prefer ‘Try Before You Buy’ payment choice, says a recent study. This facility has also helped retailers address the consumers’ concern and grow their business significantly, thus removing a major drawback to online shopping.
A ‘Try Before You Buy’ option, gave consumers a set amount of time to receive and evaluate goods before being billed, said the online survey by Researchscape International on behalf of Klarna North America, one of Europe’s leading payments providers and fully licensed bank. The survey of 2,005 consumers, ages 18 and older, was designed to better understand the behaviors and attitudes of consumers towards alternative financing options. Consumers selected for the study mirrored characteristics of the overall US population.
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Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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