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Finding PR and Communications Agencies: New Report Highlights Agency Search & Hiring Best Practices in $15 Billion Industry
What do large companies and associations do when they hire public relations agencies on which they will spend $15 billion a year? Three-quarters of...
New Report Highlights Agency Search and Hiring Best Practices
What do large companies and associations do when they hire public relations agencies on which they will spend $15 billion a year? According to a new...
8 Big Dollar Ideas for Fundraising Campaigns
People are generally expecting more personalized experiences because of the user-centric experiences they have on sites like Netflix and Amazon. A...
Report: Technology Boosts Small Pet Services Businesses
Small business owners in the pet services industry—groomers, kennels, etc.—who prioritize technology and digital solutions have an advantage in...
The Impact of the Agency Selection Process on PR Programs and Outcomes
While public relations trade media and organizations do a good job tracking and recognizing agency new business wins, agency/client programs and...
National Survey of Small Businesses Reveals Growing Technology Adoption
It’s not surprising that many small business owners are turning to technology to solve these challenges and are succeeding in doing so. More than...
23 Market Research Thought Leaders to Follow on Twitter
Without data and market research, you wouldn’t be able to provide a great employee, brand, product, or customer experience because you couldn’t...
Researchscape Launches Automated Reporting Tool
In the US, Jeffrey Henning's Researchscape International has launched ResearchStory, a new AI-powered tool to help MR execs generate quick, accurate...
Postgraduate Degree Survey
Over half of U.S. adults (53%) state they are not at all likely to get a postgraduate degree in the future compared to a third who had any certainty...
Voice Assistant Survey: Let the Young Speak
While three quarters (74%) of Americans express familiarity with voice assistants for the home, a majority (52%) don't care at all whether they can...
Shoppers May Shun Retailers with Poor Product Suggestions
Email marketing is one of the most evergreen retail tactics. It's also one of the most targeted forms of messaging since recipients opt-in and often...
PDI Releases New C-Store Shopper Report
PDI, a Loyalty360 member specializing in enterprise software solutions for convenience retail, petroleum wholesale, and logistics industries, has...
Grocery Shopping Survey
We all need to eat and, for a majority of consumers, that involves the chore of grocery shopping, but how and when do most consumers go about it?...
Five Key Gaps Limiting Visual Merchandising Confidence
One Door, Inc. provider of cloud-based visual merchandising software, released the results of its third annual visual merchandising survey, “Digital...
Plant-Based? I’ll Have What She’s Having!
Plant-based meat alternatives like Beyond Meat and Impossible Burger are popping up everywhere, from fast food chains to the stock market. 4A’s...
5 Tips to Use First-Party Data from Consumer Calls to Enhance People-Based Marketing
Today’s consumer has higher standards for their experience than ever before—they want brands to anticipate their needs and deliver a tailored...
TCI Releases Findings from its Annual MA Women’s Leadership Development Study, Shares Actionable Steps for Company Impact
This is the second year TCI distributed the confidential online survey to companies of all sizes and industries throughout the state with the goal...
2019 Summer Vacation Survey
60% vacationing, for 7 days, spending $1,200 Six out of ten Americans are taking vacation this summer, with plans driven by economics and marital...
The PR Agency Dilemma: How to Delight Clients over the Long Term
PR agencies may enjoy a honeymoon with clients after they win their business. After a couple years, or even a few months, the relationship often...
Five Key Gaps Limiting Visual Merchandising Confidence
How prepared are retailers to increase agility and support localization in their visual merchandising and space planning? New research from...
Want To Retain Your Customers? Make It Personal
“Hold the pickle ... hold the lettuce … special orders don’t upset us. All we ask is that you let us serve it your way.” That’s a jingle from a 1974...
Surveys: 4 Tips to Create and Extract the Story
Data is sexy.It powers algorithms, finances and my favorite PR campaigns. While we can source it a few different ways, surveys are a powerful way to...
Transforming Your Omnichannel Retail Strategy: A 4-Point Plan for Ecommerce Leaders
...Amazon, Apple and Facebook have trained consumers to expect personalization in their buying experience. A recent Evergage and...
Adapting Surveys to Generation Z
At IIeX North America in Austin last week, Holly Carter of Confirmit shared her tips for adapting surveys to the needs of Generation Z [which Pew...
Taking a Modern Approach to BI
When legacy Business Intelligence (BI) solutions emerged, the goal was to simplify data access and analysis across an entire company. Sadly, the...