In The News

Report: Technology Boosts Small Pet Services Businesses

by Jeffrey Henning | Jul 30, 2019 | B2B Surveys, Employee Surveys, In the News, Petcare Industry Surveys, Professional Service Surveys, Small Business Surveys

Small business owners in the pet services industry—groomers, kennels, etc.—who prioritize technology and digital solutions have an advantage in...

The Impact of the Agency Selection Process on PR Programs and Outcomes

by Jeffrey Henning | Jul 29, 2019 | B2B Surveys, Employee Surveys, In the News

While public relations trade media and organizations do a good job tracking and recognizing agency new business wins, agency/client programs and...

National Survey of Small Businesses Reveals Growing Technology Adoption

by Jeffrey Henning | Jul 24, 2019 | B2B Surveys, Employee Surveys, In the News, Retail Surveys, Small Business Surveys

It’s not surprising that many small business owners are turning to technology to solve these challenges and are succeeding in doing so. More than...

23 Market Research Thought Leaders to Follow on Twitter

by Jeffrey Henning | Jul 23, 2019 | In the News

Without data and market research, you wouldn’t be able to provide a great employee, brand, product, or customer experience because you couldn’t...

Researchscape Launches Automated Reporting Tool

by Jeffrey Henning | Jul 16, 2019 | In the News

In the US, Jeffrey Henning's Researchscape International has launched ResearchStory, a new AI-powered tool to help MR execs generate quick, accurate...

Postgraduate Degree Survey

by Jeffrey Henning | Jul 10, 2019 | consumer-research, MRX Surveys

Over half of U.S. adults (53%) state they are not at all likely to get a postgraduate degree in the future compared to a third who had any certainty...

Voice Assistant Survey: Let the Young Speak

by Jeffrey Henning | Jul 9, 2019 | consumer-research, MRX Surveys, Transportation Surveys

While three quarters (74%) of Americans express familiarity with voice assistants for the home, a majority (52%) don't care at all whether they can...

Shoppers May Shun Retailers with Poor Product Suggestions

by Jeffrey Henning | Jul 2, 2019 | B2B Surveys, In the News, Professional Service Surveys, Retail Surveys, Worldwide Surveys

Email marketing is one of the most evergreen retail tactics. It's also one of the most targeted forms of messaging since recipients opt-in and often...

PDI Releases New C-Store Shopper Report

by Jeffrey Henning | Jun 26, 2019 | B2B Surveys, Consumer Surveys, Employee Surveys, In the News, Retail Surveys

PDI, a Loyalty360 member specializing in enterprise software solutions for convenience retail, petroleum wholesale, and logistics industries, has...

Grocery Shopping Survey

by Jeffrey Henning | Jun 22, 2019 | consumer-research, MRX Surveys

We all need to eat and, for a majority of consumers, that involves the chore of grocery shopping, but how and when do most consumers go about it?...

Five Key Gaps Limiting Visual Merchandising Confidence

by Jeffrey Henning | Jun 19, 2019 | B2B Surveys, Cloud Platform Surveys, In the News, Retail Surveys

One Door, Inc. provider of cloud-based visual merchandising software, released the results of its third annual visual merchandising survey, “Digital...

Plant-Based? I’ll Have What She’s Having!

by Jeffrey Henning | Jun 18, 2019 | Consumer Surveys, Food and Fitness Surveys, Healthcare Surveys, In the News, Nonprofit Surveys

Plant-based meat alternatives like Beyond Meat and Impossible Burger are popping up everywhere, from fast food chains to the stock market. 4A’s...

5 Tips to Use First-Party Data from Consumer Calls to Enhance People-Based Marketing

by Jeffrey Henning | Jun 13, 2019 | B2B Surveys, In the News, Retail Surveys, Worldwide Surveys

Today’s consumer has higher standards for their experience than ever before—they want brands to anticipate their needs and deliver a tailored...

TCI Releases Findings from its Annual MA Women’s Leadership Development Study, Shares Actionable Steps for Company Impact

by Jeffrey Henning | Jun 13, 2019 | B2B Surveys, Employee Surveys, In the News

This is the second year TCI distributed the confidential online survey to companies of all sizes and industries throughout the state with the goal...

2019 Summer Vacation Survey

by Jeffrey Henning | Jun 11, 2019 | consumer-research, MRX Surveys, Transportation Surveys

60% vacationing, for 7 days, spending $1,200 Six out of ten Americans are taking vacation this summer, with plans driven by economics and marital...

The PR Agency Dilemma: How to Delight Clients over the Long Term

by Jeffrey Henning | Jun 6, 2019 | In the News

PR agencies may enjoy a honeymoon with clients after they win their business. After a couple years, or even a few months, the relationship often...

Five Key Gaps Limiting Visual Merchandising Confidence

by Jeffrey Henning | Jun 3, 2019 | B2B Surveys, In the News, Retail Surveys

How prepared are retailers to increase agility and support localization in their visual merchandising and space planning? New research from...

Want To Retain Your Customers? Make It Personal

by Jeffrey Henning | Jun 2, 2019 | B2B Surveys, In the News, Major Media, Professional Service Surveys, Retail Surveys, Worldwide Surveys

“Hold the pickle ... hold the lettuce … special orders don’t upset us. All we ask is that you let us serve it your way.” That’s a jingle from a 1974...

Surveys: 4 Tips to Create and Extract the Story

by Jeffrey Henning | May 17, 2019 | In the News

Data is sexy.It powers algorithms, finances and my favorite PR campaigns. While we can source it a few different ways, surveys are a powerful way to...