It’s not surprising that many small business owners are turning to technology to solve these challenges and are succeeding in doing so. More than half (51 percent) have adopted business management software. Benefits associated with deploying business management software include reduced manual effort and paperwork (61 percent), increased customer satisfaction (49 percent) and improved work/life balance (48 percent). Of the respondents who use business management software, 42 percent recognize the benefits of cloud-based products, while 38 percent still prefer on-premise software…

…DaySmart Software partnered with research firm Researchscape International to survey a total of 1,763 U.S. small business owners in March and April 2019. Respondents are key decision-makers and full or partial owners of businesses with fewer than 100 employees, with the majority of respondents (62 percent) having 0-9 employees.

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Author Notes:

Jeffrey Henning

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.