…Amazon, Apple and Facebook have trained consumers to expect personalization in their buying experience. A recent Evergage and Researchscape International survey found 87 percent of marketers experienced success with personalization yet think their organizations have significant room for improvement.
Presenting her annual Internet Trends report at Code 2018, legendary venture capitalist Mary Meeker pointed to Stitch Fix as one of the best examples for personalized commerce. Founded in 2011, the online styling subscription box service has a higher-than-average retention rate of over 30 percent, and it grew revenue to a reported $1.2 billion last year…
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