The PR Agency Dilemma: How to Delight Clients over the Long Term

PR agencies may enjoy a honeymoon with clients after they win their business. After a couple years, or even a few months, the relationship often deteriorates. Steady performance erodes into boredom, then impatience, discontent, blame and finally dissolution of the relationship. “What does it take to break a cycle of “from glee to flee?” asks John J. Seng, founder and chair of Spectrum Science Communications.

Read more at glean.info.

Menu